Bus travel is a dreary, functional product, especially a service from Burnley to Manchester. Is there anywhere in the UK worse than Burnley or a more dreary route? You have to bear that in mind when you promote your product, and so that when someone calls - what to most normal people what is just a double decker bus, parked in a grim bus station on a cloudy wet day, a "horny, sexy, desirable, beast", and claims to have designed it, when actually the bus manufacturer designed the actual physical bus, and all they did was specify the interior and exterior trim, you cannot really be expected to be taken seriously, as Roilshead correctly points out above.