Mcr Warrior
Veteran Member
- Joined
- 8 Jan 2009
- Messages
- 11,648
Some examples of products which have been "new, improved and/or reformulated" over the years, supposedly as an improvement, but which were anything but...
Coca-Cola's reformulation in 1985 (commonly referred to as "New Coke"). Widely considered as a failure and the original formula was subsequently hastily re-introduced as "Coca-Cola Classic". The company has apparently subsequently denied that New Coke formula had been a marketing ploy to stimulate sales of the original Coca-Cola.
Cadbury's Dairy Milk chocolate. As most milk chocolate is essentially a combination of fairly simple ingredients, it is widely thought that since the company's takeover in 2009, Cadbury's must have since gone for cheaper ingredients by lowering the amount of cocoa butter and increasing either the amount of sugar or maybe more vegetable fat instead of milk fat to compensate. The result being that it doesn't taste as good as it previously once did.
Any other examples out there of improvements gone wrong...
Coca-Cola's reformulation in 1985 (commonly referred to as "New Coke"). Widely considered as a failure and the original formula was subsequently hastily re-introduced as "Coca-Cola Classic". The company has apparently subsequently denied that New Coke formula had been a marketing ploy to stimulate sales of the original Coca-Cola.
Cadbury's Dairy Milk chocolate. As most milk chocolate is essentially a combination of fairly simple ingredients, it is widely thought that since the company's takeover in 2009, Cadbury's must have since gone for cheaper ingredients by lowering the amount of cocoa butter and increasing either the amount of sugar or maybe more vegetable fat instead of milk fat to compensate. The result being that it doesn't taste as good as it previously once did.
Any other examples out there of improvements gone wrong...