Over the festive period, there was a really annoying advert for Dreamies cat treats. The reason it annoyed me so much was that it made no narrative sense: At the beginning, a little boy is in his house and shaking the Christmas gifts under the tree, but one of them is the aforementioned treats so the boy's pet cat starts to chase him. For some reason the boy leaves the house to escape his own pet cat which of course means that all the neighbourhood cats start to chase him through the snow. He finally reaches what is hopefully his own back garden, only to find that he is still surrounded by dozens of cats. There are a number of issues here:
1) The treats are for cats, so why is the kid hoarding them? When I was at school we had a name for kids who ate pet food.
2) The kid has a pet cat, but is obviously quite petrified of them. The parents (who are mysteriously absent) need to look at their domestic situation.
3) The cats are after the treats, not seeking to maul and devour the kid (I assume). Just let the cats have the treats you dumb little toerag!
I think a copywriter must have had a fever-dream and didn't think the concept through very well before going ahead with production.