Are you suggesting that D&G and Select only have poor quality vehicles and scruffy drivers ?
From my limited experience the other week, the D&G experience did vary. I sampled three vehicles and the drivers were all friendly and customer friendly; more so than some of the First ones. The driving standards were a bit more "point and press" though. The vehicles.... one tatty Solo, one decent Solo, one good Metrocity. It was fine but wasn't of the quality of Midland Classic and certainly no worse than Arriva in Cannock
I think it's a bit of a technicality. Possibly the term 'name' might be more appropriate than 'brand' for a lot of operators however a D&G bus is usually fairly recognisable, certainly on any corridor where there might be a choice available. Arriva is a brand and they've spent money on branding however the overall look of most of their fleets wouldn't really sell it as a unified brand, more a company in need of an identity. I haven't been to Cannock for a while however I suspect the overall impression is even worse than most fleets however if they've lost the Premium vehicles they may have less different paint schemes!
The fleet at Cannock is predominantly in the "middle" livery rather than the later insipid effort. I don't know how much of a brand it represents.
Just to throw in a bit of speculation (I should say here that I have never been to Cannock and know absolutely nothing about the area) why has Arriva decided to pull out? and why does D & G want to buy?
I am guessing that Arriva aren't seeing enough of a return and don't believe they can improve matters, whilst D& G believe that they can get an acceptable return and presumably are buying the operation at very good price?
Arriva has been trying to get rid of Cannock for some time, presumably it's not profitable for them. Julian Peddle has a long term connection with Arriva when they want to dispose of operations and D&G/Select will be a lower cost operation than Arriva could ever be.
I used to live in Staffs (albeit some time ago) when it was Arriva Mids North. At that time, Cannock, Tamworth and Telford were the depots that got most of the newer vehicles whilst Burton was the neglected one. Of course, that was disposed of to Midland Classic in a similar manner to this. The depot was filled with old tat with the few decent vehicles moved away, with the new owner getting a load of fully depreciated stock probably because they wouldn't agree to Arriva's book values.
The creation of a single Midlands business has felt that the focus has been drawn to the main Leicester operations at the expense of the old MRN business and that's been exacerbated by that Mids business subsequently getting half of the Shires tagged on. Management seems stretched over a wide area, with a lack of local focus so that quality of delivery has been poor on the ground. That has been compounded by DB's dithering about Arriva's future meaning investment has dropped off and again, what limited spending has been on the main Leics or Luton operations.
There's probably a half-decent business there for Peddle but not for Arriva with its demands on achieving certain hurdle rates/return on capital meaning cuts in management, a lack of local focus and attention to detail, and a lack of investment. People have rightly castigated First in the past (c.2010); there are plenty of parallels, albeit for different reasons, between this and First's decline