I’m trying to work out what’s better. Having a central customer service team for social media like First do, which doesn’t work. Or having a local customer service team like McGills do (but due to the actions of a small few) who’s twitter is for info only, which again doesn’t work for overwhelming majority of customers. It’s 2022, and neither of these are practical in any capacity. Twitter has even had several new privacy functions added in the last year too. People I would say would like answers typically in around no more than 10-15 minutes (if even that, customers usually want things quicker than they’ll get it) and for McGills you’ll wait days (or possibly never get an answer) and with First you’ll get a message usually no earlier than 2 hours after your bus has gone (or should’ve gone) saying something like ‘I hope you managed to catch your bus’.
Don’t get me wrong Stagecoach’s isn’t brilliant but at least you’ll get a reasonable solution from it. For me Lothian’s is far superior to most, and even that could still be improved. You’ll 99 times out of 100 get an answer within 30 minutes. That’s all the customer wants, a clear and simple answer in a reasonable timeframe. That shouldn’t be difficult to achieve in this day and age.
How can either of these approaches from McGills and especially First be deemed useful to the customer? They’re not. McGills and First are lightyears behind the rest when it comes to this.