I've been noticing that companies and organisations are increasingly asking me to complete surveys on how I would rate a recent purchase or use of a service.
Today I went to the local GPs' surgery for a flu vaccination and a couple of hours later I received a text asking me to complete an online survey. Last week my car was serviced and put through the MOT and I later had a phone call from someone at the dealership pleading with me to give them a 10/10 rating. The service and MOT went through without a problem and I felt like they should get a good review but I didn't appreciate having my arm twisted to give a maximum score. Then a few days later the same guy phoned me again and started going through the same spiel, which was rather annoying. He claimed that he had forgotten he had already called me.
Quite often when I do try to fill in a survey I find the questions are worded in such a way that you can't give an accurate answer. For example, in the car survey I was asked to enter the reason for my visit, but you could only select one from a list which included 'Service' and 'MOT', but you couldn't select both. In addition, they often say things like "this should only take a few minutes", but then it goes on and on for many pages.
I wonder what percentage of people actually bother to complete these surveys and whether they really provide any useful feedback to the providers?
Today I went to the local GPs' surgery for a flu vaccination and a couple of hours later I received a text asking me to complete an online survey. Last week my car was serviced and put through the MOT and I later had a phone call from someone at the dealership pleading with me to give them a 10/10 rating. The service and MOT went through without a problem and I felt like they should get a good review but I didn't appreciate having my arm twisted to give a maximum score. Then a few days later the same guy phoned me again and started going through the same spiel, which was rather annoying. He claimed that he had forgotten he had already called me.
Quite often when I do try to fill in a survey I find the questions are worded in such a way that you can't give an accurate answer. For example, in the car survey I was asked to enter the reason for my visit, but you could only select one from a list which included 'Service' and 'MOT', but you couldn't select both. In addition, they often say things like "this should only take a few minutes", but then it goes on and on for many pages.
I wonder what percentage of people actually bother to complete these surveys and whether they really provide any useful feedback to the providers?