Judging by the 'Boutique' name, and as Ashly mentioned above somewhere, I'm guessing it's Transdev branded clothing/merch and the like.
I know it's something that has been mentioned over the years, but with the industry the way it is I'm not sure it's the correct time to be spending money on what is essentially a needless project.
Or it could just be the collective name for their range of face masks, in which case fair enough!
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There's been a couple of hints towards the full livery on the incoming E400s for the Witch Way.
From Burnley's Twitter -
https://twitter.com/burnleybuses/status/1332682854514483200?s=20
Only a couple of weeks now until they're on the road it seems, 13th December. Hard to give a proper opinion on the livery and branding from the small rendering but it does look quite impressive.
From AH's Twitter -
https://twitter.com/alextransdev/status/1332615404498333696?s=20
A close up of the new 'Wella Witch' (she srikes an uncanny resemblance to the Wella logo). She's lost her broomstick, but it does give a much more grown up appearance than Blondie Witch did.
I'm not so sure on the 'Witchway' being one word, it just doesn't look 'right' to me. Or maybe it's just because it's all roman text, rather than bold...
Going off some of the discussions on Twitter between AH and others it looks like the X43 route number may be dropped too. It will be a shame if it is, despite the Witch Way (sorry, Witchway) brand being more than 15 years old now there are still plenty of people who still refer to it as 'The X43'. I think X43 is as important part of the brand as Witchway.
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There hasn't been much revealed of the CityZaps yet, aside from a couple of sneak pics, but the colours are the same as the outgoing fleet.
'Sky Class' seems to be the tag line for both the Witches and the Zaps, so that hints that both fleets will be the same spec and feature wise, just with different colouring, obviously.
Not long to wait though, and I'm genuinely intrigued by these. A lot more than I was for the Versa's and E200s and whatever else has arrived over the last few years.