That's the point, really.
I spent most of my career in a London-centric organisation, like many, which arranged early meetings in London. To be fair, other than Monday mornings it was possible to work around these, with other meetings and overnight stays if that's what suited. One year we had a "kick off" meeting in the provinces, in Leeds, and I saw that the invitation said something like "because Leeds is such a long way away we won't start until 11am to give people enough time to get there". I wasn't impressed, having been "dragged" to London for early starts by the same people for years.