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Why is Fosters beer so popular?

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Runningaround

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As a lager drinker I can't stand the fosters, carling, carlsberg selection.

When I find a lager I really love it tends to get withdrawn.
I liked Tuborg which is no longer seen in draft. Then I drank Hop House which is now withdrawn in the uk.
Now I drink Prava but that seems to be being replaced with Madri in the pubs I go to
I thought this tasted like Carlsberg last time I drank it probably as it's owned by them.

Sadly, the Americans and Australians exported not just their poor lagers but their insistence on it being cold enough that you cannot taste it and the Europeans followed suit by exporting an inferior version of their products as they could still sell a beer brewed as cheaply as possible to a market that drinks to get drunk as cheaply as possible.
 
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I'm neither a connoisseur nor an expert, but Erdinger is a nice drop as lagers go. I hardly touch lager since a work colleague introduced me to the delights of real ale a couple of years ago.
Erdinger is not a lager. It is a top-fermented ale, brewed with 50% malted wheat and 50% malted barley plus a little sugar. Most of it is unfiltered and should be drunk with any residual yeast tipped in the glass.
 

HSTEd

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Largely inoffensive tasting beer with a very long shelf life before the barrel is tapped.

It's got a low life cycle cost for the pub and is priced accordingly.
 

Iskra

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In Italy the red label Peroni is the standard 'cooking lager' and the premium version - sold in the UK - is called "Nastro Azzuro" ("Blue Riband"). To me they taste just as vile as each other and as Fosters. I've occasionally seen cans of the latter in Italian supermarkets but only in small quantities, so it's obviously not very popular. Thank goodness for the Italian craft beer revolution (founded 1996)!`
What do you make of the Messina Salt Beer?
 

DelW

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Erdinger is not a lager. It is a top-fermented ale, brewed with 50% malted wheat and 50% malted barley plus a little sugar. Most of it is unfiltered and should be drunk with any residual yeast tipped in the glass.
I'm partial to German wießbiers both on draught in Germany and in bottles (mainly - occasionally on draught too) over here. Erdinger is a decent one, and their alcohol-free version came to my rescue a couple of weeks ago when I ended up unexpectedly having to drive to a pub meal (trains being cancelled at the last minute <(). Tasted virtually the same as the normal alcoholic version. Some supermarkets sell their darker dunkel version too.
 

Jamiescott1

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I'm partial to German wießbiers both on draught in Germany and in bottles (mainly - occasionally on draught too) over here. Erdinger is a decent one, and their alcohol-free version came to my rescue a couple of weeks ago when I ended up unexpectedly having to drive to a pub meal (trains being cancelled at the last minute <(). Tasted virtually the same as the normal alcoholic version. Some supermarkets sell their darker dunkel version too.

My local brewery(Rebellion) does a decent wheatbeer in bottles and on draft.
Lidl own make is ok but I do like the HB one out of the ones available in this country.
I had an amazing one in Nuremburg, I wish I took the name of it
 

route101

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I haven't tried Fosters for a good few years now. I think it's all marketing. Look Madri lager popping up now, its made out to be proper Spanish lager but its brewed in Burton.
 

E27007

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The Pub trade is hard hit,so many Pubs have closed in the last twenty years, in some areas, 9 out 10 Pubs have closed down for good. In my oid Northern home town, several suburbs have lost all the Pubs leaving only the Working Mens Clubs still trading.
I rarely go to any Pubs these days, Tesco sell a nice 4.3% Beer for £1 a bottle, 2 bottles is enough, 3 is 1 too many.
My local closed 10 years ago, the Owner Landlord said it cost £30 in running expenses for every hour the Pub Door was open for trade, he sold the freehold land to a property developer, it is apartments now.
Social habits have changed for good, the demise of the five-day working week Monday to Friday working, weekends off, killed the high lucrative Friday evening and weekend drinking, Lunchtime drinking at work has gone the same way, Supermarket beer is so cheap too.
Will the Pub trade ever recover?
 

1D54

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Heineken who brew the stuff recently sent out a communication to the pub i use saying that they are putting 15.8 % on the price of it in January. I've been drinking it for many years but £4.20 to £5.10 (with other exes) overnight and I'm done with it. Kronenburg will be over £6 a pint and in Leicester that is ridiculous.
 

BrandanM

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Round here, Carling seems to be the standard lager of choice.


It seems to be the most frequently encountered around this way too. £5.10 a pint in my local! o_O

Rarely see Fosters on tap now. Budweiser and Estrella are my personal favourites, but I don't find those in pubs here very often.
 

Dai Corner

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It [Carling] seems to be the most frequently encountered around this way too. £5.10 a pint in my local! o_O
Blimey. £3.50 in my regular pub. Same as the real ale.

Newport's fairly cheap though, certainly cheaper than Bristol or Cardiff.
 

Darandio

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I haven't tried Fosters for a good few years now. I think it's all marketing. Look Madri lager popping up now, its made out to be proper Spanish lager but its brewed in Burton.

Is it made out to be that though? It's had trendy adverts with 'brewed in the UK' at the end. It's been happening long enough that people should be aware of what's happening.

It's been mentioned with other ones earlier in the thread and seemingly with a bit of surprise. Even 20 years ago nearly 90% of foreign lagers were brewed here.
 

Enthusiast

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I'll stick to Spitfire thanks very much :lol:
Which one?

Confusingly Shep's do three Spitfires: Amber Ale; Golden Ale; and Lager. I found this out about two or three years ago. I went into a Shep's pub and ordered a pint of Spitfire expecting the Amber version which I'd seen among the hand pumps. Turned to ask my friends what they wanted and saw a pint of lager being drawn.
 

Acey

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Which one?

Confusingly Shep's do three Spitfires: Amber Ale; Golden Ale; and Lager. I found this out about two or three years ago. I went into a Shep's pub and ordered a pint of Spitfire expecting the Amber version which I'd seen among the hand pumps. Turned to ask my friends what they wanted and saw a pint of lager being drawn.
Amber but are are pleasant !
 

alex397

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Because people are lazy, the stuff which is advertised so much is more popular.
That’s probably the main reason!
I would have thought the popularity of Fosters was at its height about 20 years ago.
It doesn’t seem to be any more though, as isn’t available in as many pubs as it used to be, from my observation.
Vile stuff anyway.
Perhaps it’s popularity is declining. In east Kent though it seems to be in most pubs I’ve visited.
Clever advertising and cheap and high margins for the pub, a "session beer" Hofmeister was such a popular session beer until withdrawn from the market.
Has Fosters taken the vacancy of Hofmeister?
When beer stored at the brewery approaches its sell by date and the flavour is declining , the brewery will sell the beer to the pubs at a low price.
An end of shelf life "is deteriorating" flavour seems to have been "brewed-in" to Fosters and a pint of Fosters needs that deep chilling at the tap to anesthetise the taste buds to make it drinkable
Hofmeister is still around, if it’s the same one you’re thinking of. In fact, I’d never heard of it until it started popping up in quite a few pubs in east Kent over the last couple of years. That seemed like a decent lager when I’ve tried it, and I believe is imported from Germany rather than brewed here.
I was well into my 20s (on a trip to Prague in the late 90s) before I discovered that there was such a thing as decent lager, until then I thought the likes of Fosters, Carling, Stella, Carlsberg (all as bad as each other as far as I'm concerned) etc were the norm
I think that’s similar to how I discovered decent lager. I started off with cider and ales, as I always thought lagers were cheap, nasty and very bubbly. Trips to Germany and Czechia changed that!

Would any connoisseurs like to suggest a premium lager I might like?
It’s hard to think of premium lagers that are both decent and easy to find.
When going for lagers, I tend to go for the slightly more expensive German lagers, such as Paulaner, ABK, Bitburger, Krombacher, Hacker, and even rarer than that the Czech beers such as Pilsner Urquell, Budvar (the original Budweiser!) and Krusovice which are all brewed in Czechia. Sadly Staropramen is brewed in Burton-on-Trent and doesn’t taste as good as the Czech version.

Becks seems ok. It’s brewed in the UK but apparently to German Reinheitsgebot standards.

I have plenty of Shepherd Neame pubs in my neck of the woods, and I think their Spitfire Lager and Whitstable Bay Blonde Lager to be rather good. Some Shepherd pubs also have Hurlimann on tap, which they brew themselves under licence.

Brewdog’s Lost Lager is pretty decent I think, but I haven’t seen that in many pubs that arn’t Brewdog pubs. A lot of the lagers/Helles/pilsners that are produced by small local craft breweries tend to be rather good too, but not often on tap.

If the pub doesn’t have a lager I like, I tend to go for traditional ales or ‘craft’ IPAs - or a Kentish cider

.
.
Social habits have changed for good, the demise of the five-day working week Monday to Friday working, weekends off, killed the high lucrative Friday evening and weekend drinking, Lunchtime drinking at work has gone the same way, Supermarket beer is so cheap too.
Will the Pub trade ever recover?
We may lose pubs a lot of pubs over the winter and next few years, but I really don’t see them dying out completely. Over the last few months, I’ve seen (and been in) some very busy pubs.
I dont know anywhere less than a fiver a pint for lager
Still a quite a few places, for now. There’s a pub in east Kent that has ABK, a decent German lager, for £4.90 a pint.
I even got a pint of lager in a Samuel Smiths pub in London for £2.60 ish ! Although it was a low-alcohol beer and didn’t taste great, but still…
 
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Trackman

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Slightly off topic but just why is Madri being pushed so much of late in the UK? It's distinctly average (at best), and my local got rid of San Miguel to make way for it (a far better lager in my humble opinion).
Coors have the right to sell San Miguel in the UK.
Coors tied pubs, not pub-co's but free houses who have a deal with Coors can provide free cellar services (cooling etc) to free houses if they sign up for a contract and with with barrelage discount.
They are getting rid of Staropramen in my local as Coors want Madri on, they dont have much choice in the matter.
 

Jimini

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Morretti is another one that seems to have spread exponentially over the past five years or so, certainly down south. Very much a 'cooking' lager, same as Foster's / Carling etc.

Madri is everywhere at the moment!

There's also a trend of 'premium' brands lowering their ABV to dodge taxation pricing thresholds. See Stella as a good example: used to be 5.2% (or 5.4%?) waaaay back when it was called 'wife beater' colloquially. Then it was 5.0%, then 4.8%, and now it's 4.6%. Tastes completely different. 1664 did something similar I think (although only from 5%+ to 5.0%).
 

Doppelganger

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The UK isn't alone for 'foreign' mass produced beer tasting like muck.

In Poland, a classic example is with Pilsner Urquell. Utterly undrinkable garbage here, yet hop across the Czech border and it's completely different. It's all brewed in the same place, but the PL variant is hangover-inducing while the CZ version can be drunk for hours.


Absolutely. Whisky in Poland is a prime example: undrinkable garbage like Johnnie Walker is positioned as a premium brand here.
I'm pretty sure that the Pilsner Urquell in Poland is brewed in the Czech Republic, Kozel on the other hand is brewed under licence in Poland.

The give away is the price differential, look how much cheaper a Kozel is versus a Pilsner, it's about 3 zł...
 

Runningaround

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The Pub trade is hard hit,so many Pubs have closed in the last twenty years, in some areas, 9 out 10 Pubs have closed down for good. In my oid Northern home town, several suburbs have lost all the Pubs leaving only the Working Mens Clubs still trading.
I rarely go to any Pubs these days, Tesco sell a nice 4.3% Beer for £1 a bottle, 2 bottles is enough, 3 is 1 too many.
My local closed 10 years ago, the Owner Landlord said it cost £30 in running expenses for every hour the Pub Door was open for trade, he sold the freehold land to a property developer, it is apartments now.
Social habits have changed for good, the demise of the five-day working week Monday to Friday working, weekends off, killed the high lucrative Friday evening and weekend drinking, Lunchtime drinking at work has gone the same way, Supermarket beer is so cheap too.
Will the Pub trade ever recover?
Taxis not running in many towns after 9'oclock unless you book in advance has killed a lot of trade. Drinking at lunch time is sackable at many firms and even wearing uniform in a pub without good reason is too.
Pubs have a massive stigma attached to them, the busy ones in the day are seen as being full of unemployed alcoholics with dirty clothes and dragging on cigarettes by the doors, the rest are empty unless they do good food and those tend to be pricey on the beer side. You might get a few pensioners or CAMRA types in the quiet ones, but quiet pubs don't last long. These aren't the crowd the image conscious wants to be seen with when they have free time, the Gyms a far better place for both body and soul.

Habits have changed youngsters think going out early to a boring pub with very expensive beer is a waste when all the action starts at the club later, its much cheaper to buy at Tesco (which has more choice) and have the biggest expense as the club, gig or hotel.
If you are going to have a night out, make it a good memorable one not a dull evening in a pub.

And Foster like Strongbow being so bad makes hangovers last longer.
 

Runningaround

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Morretti is another one that seems to have spread exponentially over the past five years or so, certainly down south. Very much a 'cooking' lager, same as Foster's / Carling etc.

Madri is everywhere at the moment!

There's also a trend of 'premium' brands lowering their ABV to dodge taxation pricing thresholds. See Stella as a good example: used to be 5.2% (or 5.4%?) waaaay back when it was called 'wife beater' colloquially. Then it was 5.0%, then 4.8%, and now it's 4.6%. Tastes completely different. 1664 did something similar I think (although only from 5%+ to 5.0%).
Carling was 4.2% but then reduced it to 3.8% without telling anyone, to cut the tax paid, the HMRC wanted to know why it was paying rates on a 3.8% while branding it at 4.2%, now you don't see any abv on its pump tag, so many are oblivious to the weaker ''beer''.
Worthington and John Smiths smooth fill the cheap Bitter market. There are a few very heavily discounted pubs selling these plus a Coors and Carling or Carlsberg for less than £3 but they cater for those who want a boozer and sit at a bar or just want to drink all day and hate Wetherspoons. The most misleading of these pub chains is Craft Union, they are cheap but don't sell any Craft Beer.
 

E27007

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Hofmeister is still around, if it’s the same one you’re thinking of. In fact, I’d never heard of it until it started popping up in quite a few pubs in east Kent over the last couple of years. That seemed like a decent lager when I’ve tried it, and I believe is imported from Germany rather than brewed here.
Hofmeister was withdrawn many years ago and the dormant brand name sold on. The new owner have rebrewed Hofmeister to high end standards. The only thing the old and new have in common is the name
 

Yew

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In Poland, a classic example is with Pilsner Urquell. Utterly undrinkable garbage here, yet hop across the Czech border and it's completely different. It's all brewed in the same place, but the PL variant is hangover-inducing while the CZ version can be drunk for hours.
It's worth remembering that (in more extreme examples) there can be influences from climate or the "on holiday feeling" too. I was out in Northern Italy a few years ago, and was enjoying a local lager - Forst - it was absolutely perfect for sitting on a balcony overlooking the Italian dolomites; however the bottles I brought back tasted bland and watered down on a cold September evening.
 

FrodshamJnct

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It's worth remembering that (in more extreme examples) there can be influences from climate or the "on holiday feeling" too. I was out in Northern Italy a few years ago, and was enjoying a local lager - Forst - it was absolutely perfect for sitting on a balcony overlooking the Italian dolomites; however the bottles I brought back tasted bland and watered down on a cold September evening.

Definitely. I enjoy a San Miguel here in the UK but in various tapas joints around Malaga fairly recently it was on another level. Ice cold, tasty and the perfect tapas accompaniment.
 

Lost property

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That’s probably the main reason!

Perhaps it’s popularity is declining. In east Kent though it seems to be in most pubs I’ve visited.

Hofmeister is still around, if it’s the same one you’re thinking of. In fact, I’d never heard of it until it started popping up in quite a few pubs in east Kent over the last couple of years. That seemed like a decent lager when I’ve tried it, and I believe is imported from Germany rather than brewed here.

I think that’s similar to how I discovered decent lager. I started off with cider and ales, as I always thought lagers were cheap, nasty and very bubbly. Trips to Germany and Czechia changed that!



It’s hard to think of premium lagers that are both decent and easy to find.
When going for lagers, I tend to go for the slightly more expensive German lagers, such as Paulaner, ABK, Bitburger, Krombacher, Hacker, and even rarer than that the Czech beers such as Pilsner Urquell, Budvar (the original Budweiser!) and Krusovice which are all brewed in Czechia. Sadly Staropramen is brewed in Burton-on-Trent and doesn’t taste as good as the Czech version.

Becks seems ok. It’s brewed in the UK but apparently to German Reinheitsgebot standards.

I have plenty of Shepherd Neame pubs in my neck of the woods, and I think their Spitfire Lager and Whitstable Bay Blonde Lager to be rather good. Some Shepherd pubs also have Hurlimann on tap, which they brew themselves under licence.

Brewdog’s Lost Lager is pretty decent I think, but I haven’t seen that in many pubs that arn’t Brewdog pubs. A lot of the lagers/Helles/pilsners that are produced by small local craft breweries tend to be rather good too, but not often on tap.

If the pub doesn’t have a lager I like, I tend to go for traditional ales or ‘craft’ IPAs - or a Kentish cider

.

We may lose pubs a lot of pubs over the winter and next few years, but I really don’t see them dying out completely. Over the last few months, I’ve seen (and been in) some very busy pubs.

Still a quite a few places, for now. There’s a pub in east Kent that has ABK, a decent German lager, for £4.90 a pint.
I even got a pint of lager in a Samuel Smiths pub in London for £2.60 ish ! Although it was a low-alcohol beer and didn’t taste great, but still…
You seem to have inadvertently missed out Warsteiner , or "Wobbly " as it was, aptly ! and affectionately known...nectar !!...also, sadly now missing, Grolsch.

UK lagers have always been pale imitations seemingly designed for bloating / filling up the bladder only...and absorbing kebabs.
 

1D54

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Hofmeister was withdrawn many years ago and the dormant brand name sold on. The new owner have rebrewed Hofmeister to high end standards. The only thing the old and new have in common is the name
Which is?
 
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