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Westlink - Demand Responsive Transport (West of England Combined Authority)

Marcus Fryer

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This thread is to discuss the DRT (demand responsive transport) operations of the WECA (West of England Combined Authority) and has no connection to the former London bus operations.

From the Travelwest website:

“What is WESTlink?​

WESTlink is a new type of bus service which will operate from April 2023 in the vast majority of the West of England, outside of Bristol and Bath city centres. It runs without a fixed timetable or route, which is booked 'on demand' by users through an app or by phone.

Passengers can get on or off at existing bus stops (over 1,800) as well as at a number of virtual bus stops which will be created at easy to reach places, so that passengers can then link to major bus and rail services for their onward journey.

There will be approximately 30 buses running across the region, which can take up to 16 passengers each. These will operate within 3 zones, North, South and the Future Transport Zone pilot (journeys are limited to within each zone, except for shared areas).

Booking is available via a mobile app, website or on the phone.

Journeys can be booked up to 24 hours in advance and passengers can also book on-demand on the day of travel.

Only single fares are currently available at £2 for adults and £1 for children.

All concessionary and older person's bus passes will be accepted.

A more comprehensive website will be launched shortly with more information and answers to frequently asked questions.”

At present no more information is available on the Travelwest website; e.g. it has not been revealed exactly what areas the zones cover, nor who will operate the buses.
 
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WelshBluebird

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Marcus Fryer

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Not strictly true.
There isn't a map on the actual WESTLink site, but you can filter the general Travelwest map by WESTLink to see the zones - https://journeyplanner.travelwest.info/routes?poi=wesTlink. It is also visible on the app which went live yesterday.
Thanks for the link and information. It’s not particularly easy to read the maps on a mobile screen, but it would appear that the area covered by the zones is much of South Gloucestershire, BANES (Bath & North East Somerset) and North Somerset outside the Bristol and Bath fare zones, including Nailsea and Weston-super-Mare town centres but not their suburbs.
 

Fleetmaster

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I wonder how (or if) they got around the potential legal action by taxi drivers, who pay a lot of money to the council for the right to offer services like this and whose employers who have invested heavily in tech to move with the times, only for the council to subsidize a ridiculously cheap alternative facilitated by tech presumably created at public expense.
 

Dai Corner

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I wonder how (or if) they got around the potential legal action by taxi drivers, who pay a lot of money to the council for the right to offer services like this and whose employers who have invested heavily in tech to move with the times, only for the council to subsidize a ridiculously cheap alternative facilitated by tech presumably created at public expense.
Taxis are door to door rather than bus stop to bus stop and usually adequately resourced so you can actually book one when you want it rather than taking pot luck. The year-long DRT experiment here in Newport did the taxi trade no harm at all.
 

Marcus Fryer

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Having downloaded the app, I’ve received the following email, which gives a bit more detail:

Welcome to WESTlink, your new flexible bus service.


WESTlink is a new type of bus service which will operate in the West of England. The service will allocate you to the most efficient pick up and drop off point nearest to your start and end destinations, depending on the route and requests from other users. You can book on-demand or up
to a day in advance for yourself and up to 4 additional passengers. Below you can find some handy information to get you started with the service.


Where and when the service operates:


North Zone (Monday to Saturday, 07:00 – 19:00)

  • Areas to the north of central Bath including Swainswick and Lansdown Park and Ride
  • Most of South Gloucestershire to the north and east of Bristol, including Yate and Thornbury
South Zone (Monday to Saturday, 07:00 – 19:00)

  • Areas to the south of central Bristol, including Brislington, Knowle and Whitchurch
  • Areas to the south of central Bath and most of Bath and Northeast Somerset, including
    Keynsham, Chew Magna and Midsomer Norton
  • Most of North Somerset, including Weston-super-Mare, Portishead, Nailsea and BristolAirport

Future Transport Zone (Monday to Saturday, 05:30 – 09:30 and Sundays, 09:00 – 18:00)

  • Areas to the north of central Bristol, including Cribbs Causeway, Southmead, Filton, Patchway, Avonmouth and Lawrence Weston

…and many more areas. You can view a map of the zones and find more information about WESTlink here: https://travelwest.info/westlink/


Ways to book a ride:

  • On the smart phone app – to download, search ‘WESTlink’ in the Apple or Android app store
  • Online – visit: westlink.app.ridewithvia.com
  • By telephone: call 0117 4578561 (lines are open 05:30-09:30 Monday to Saturday and 09:00-18:00 Sunday)

Fares:

  • £2 adult single
  • £1 child single
  • All concessionary passes accepted
You can pay online, in the app, on the telephone, or with cash/concessionary pass on board. Please note only exact cash is accepted and change cannot be given.

Need more help? Contact us:


Email: [email protected]
Telephone: 0117 457 8561 (lines are open 05:30-09:30 Monday to Saturday and 09:00-18:00 Sunday)

We look forward to welcoming you on board WESTlink very soon.”
The link to the map (on the Travelwest website) has become operational this morning.

I would hope Cribbs Causeway is shared between North and Future zones to enable customers from, e.g. Aust, Littleton or Tockington to access conventional bus services (as well as being a significant ‘destination’ in its own right).
 
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WelshBluebird

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I wonder how many buses they actually have? Given the large size of some of the zones, I do worry that buses will end up stuck in specific areas of the zones and thus not manage to meat the wider demand.
The link to the map (on the Travelwest website) has become operational this morning.
Considering it is just a link to the already previously accessible map I linked to beforehand, I have no idea why it took them so long to make that link active!
I would hope Cribbs Causeway is shared between North and Future zones to enable customers from, e.g. Aust, Littleton or Tockington to access conventional bus services (as well as being a significant ‘destination’ in its own right).
It certainly doesn't look like it is in both according to the map - just the Future Transport Zone.
 

Marcus Fryer

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I've found the following item on the Planet Radio website, which gives more information regarding who will operate the buses:

It dates from 27 February 2023.

"The West of England Combined Authority have announced the operators for the region's new on-demand minibus service.

WESTlink will be run by a partnership of Via - a global public transport, logistics and tech company - and WeDRT - a UK-based company with experience of working with Transport for West Midlands.


WESTlink will see a fleet of green minibuses rolled out from the Spring as part of a £3 million-plus investment per year from the West of England Mayoral Combined Authority and North Somerset Council.

WESTlink buses will not be constrained by a traditional timetable but will use clever algorithms to connect people and places. Passengers will be able get on or off at over 1,800 existing bus stops as well as a number of virtual bus stops.


They are designed to link people to key routes where they can pick up another bus or train.

Residents will book their ride through an app, visiting a website or phoning up.

Metro Mayor Dan Norris said: “I’m pleased that after a rigorous commercial procurement process, Via and WeDRT are on board. This is an important step as we begin rolling out WESTlink for residents later this year. The status quo on buses isn’t working, and residents deserve better, so it is time to try something different.

"I am proud to have secured the largest amount of funding for buses in the country, which means I can make this investment in WESTlink. Of course, change is disruptive, takes time, and we will have to learn lessons as we work hard to get things right - but I’m determined we get on with trying something new. I am hopeful that WESTlink will be a key part in getting people from A to B in the West of England, and linking residents to the wider local bus network”.

Jonathan Hampson, Head of UK Partnerships at Via, said “Via is delighted to partner with Metro Mayor Dan Norris and the West of England Combined Authority to introduce WESTLink demand-responsive minibuses this spring.

"We look forward to seeing how our innovative software expands access to flexible, sustainable mobility in the region - filling access gaps in remote areas and making it easier for locals to travel without a private car. We're confident other regions will look to the West of England as a leader for 21st century transport solutions.”

Charlie Crawford, weDRT Chief Operating Officer, said:“weDRT is thrilled to announce we will be launching and operating the brand new WESTlink service on behalf of the West of England Combined Authority, and in partnership with Via Technologies.

"Working with Mayor Norris, this service will be the largest of its kind in the UK and is set to transform and modernise the way residents move around the West of England region. Our experience in launching other 'on-demand' transport services across the UK gives us confidence in delivering the highest quality to the residents in the West of England”.

Steve Bridger, Leader of North Somerset Council, said: “WESTlink is the result of a shared programme of funding from the Government to improve bus services in the West. The new fleet of minibuses will offer a new local service to communities, allowing us to offer public transport to everyone who needs it.

"WESTlink is part of the £48 million Bus Service Improvement Plan, awarded by the Department for Transport, which will look to improve bus services in the West over the next two years. The ambition is to improve the quality and provision of bus services and today’s announcement is the first step towards that.”

And the following item from the Somerset Live website, published 22 March 2023:
"
"
North Somerset Council executive member for transport Councillor Steve Hogg with Clara Canales from Via and a Westlink driver

North Somerset Council executive member for transport Councillor Steve Hogg with Clara Canales from Via and a Westlink driver (Image: North Somerset Council)




These are the first glimpses of how North Somerset’s new on demand buses will look - ahead of them hitting the road next month. The 30 strong fleet of WESTlink buses will start operating across the district from April 3 and will be part of the biggest on demand bus scheme in the UK.
Residents will be able to book the buses via an app, online or over the phone. It is hoped the initiative will help people in communities where there are no longer services to access public transport. As part of the trial period, the buses will cost £2 per adult, £1 per child, and concessionary bus passes are accepted.

These prices will then be charged at standard commercial service costs, in line with Government guidelines from July. The service will run Monday to Saturday 7am – 7pm. There will not be a service on Sundays and Bank Holidays.
READ MORE: Major changes to A38 to provide new bus lanes
Areas are separated into zones, with North Somerset having the largest area including some in Weston-super-Mare, Nailsea, Clevedon, Portishead, Bristol Airport and Chew Valley. North Somerset Council executive member for highways and transport Steve Hogg said: “WESTlink will make a positive difference to communities that no longer have a bus service available to them, reconnecting people to key train and bus services, offering them public transport to medical appointments or even a trip to the cinema with a friend.”
“Booking is easy – you put in your destination time and the system will calculate when you need to be at the nearest active bus stop to you. There will also be ‘virtual stops’, which will be made clear when you book.



“This service won’t solve all our bus problems, but it will make a positive difference to those that need it the most.”The WESTlink service is being introduced as part of North Somerset’s Bus Improvement Service Plan (BSIP).
Following a successful bid to the Department for Transport (DfT), over £105million in Government funding has been allocated for bus improvements, with £48m earmarked for capital improvements in North Somerset alone. £57.5m will be used as a pooled revenue fund with the West of England Combined Authority to enable delivery of the Bus Service Improvement Plan.""

And also from the Somerset Live website, published today (1 April 2023)
"
Bath bus station

Views across Bath, Monday 11 February, 2019. STOCK Bath bus station, first bus, transport, park and ride, ticket price, coaches, metrobus, clean air zone, carpool, pollution, diesel, fuel, late, transit link, first group, PHOTO:PAUL GILLIS / paulgillisphoto.com (Image: Paul Gillis/ Bath Chronicle)

The bus network in Bath and North East Somerset will look radically different next week, with 15 well-known bus routes ending overnight and a new on demand minibus service launching.
Here is everything you need to know about what is changing from April 2, if you rely on the buses to get around.

Which buses are being cut?
A total of 15 bus routes in the council area are running for the last time this week, although some will have their routes taken over by new or upgraded services.

Although some of the buses that are being axed go through parts of Bath, it is rural North East Somerset which is bearing the brunt of the bus cuts.

The bus services that will no longer run from April 2 are:
  • 178/178a Midsomer Norton – Brislington Park & Ride
  • 185 Paulton – Trowbridge
  • 636 Whitchurch – Keynsham
  • 640 Bishop Sutton – Keynsham
  • 663 Somerdale – Chandag Road
  • 664 Somerdale – Saltford
  • 665 Somerdale – Longmeadow Road
  • 668 Peasedown St John – Bristol
  • 683 Keynsham – Wells
  • 684 Wick to Keynsham
  • 752 Hinton Blewett – Bath
  • 754 Hinton Blewett – Radstock
  • 757 Combe Hay – Midsomer Norton
  • 79 Tormarton – Bath
  • 379 Bath – Bristol
Additionally, the 349’s journeys from Keynsham to Midsomer Norton will end. The bus will still go between Keynsham and Bristol Bus Station.

More information about changes to bus services can be found here on the Travelwest website.
Which buses will be running next week?
Current bus routes not listed above should continue to run, although there have been some timetable and route changes made to some buses and in the North East Somerset countryside, some key buses are only funded for a few more months.
The 82 between Paulton and Radstock, and the 179 and 768 which both run between Midsomer Norton and Bath will continue to run but only until June.
The 172 is also being funded until June and will have an extended route, running all the way to Bristol Bus Station after Paulton in order to replace the 379. The bus will now serve Bath, Peasedown St. John, Radstock, Midsomer Norton, Paulton, Clutton, Pensford, Whitchurch, and Bristol Bus Station. But the service will no longer call at Midsomer Norton Tesco.
The Chew Valley’s 672 between Blagon and Bristol was also going to end in June — until a surprise announcement that it had been extended until the end of July.
The 22 between Twerton and the University of Bath had been among those slated to be axed, but it is now planned to be extended with funding from the university.
A new bus will also start running called the 522.
Where will the 522 run?
The 522 will connect Bath and Bristol via Midsomer Norton. The bus will run every half hour between the two cities, with an hourly service on Sundays and public holidays.
It will serve Bath Bus Station, Peasedown St. John, Radstock, Midsomer Norton, Paulton, Hallatrow, High Littleton, Farnborough, Timsbury, Marksbury, Burnet, Keynsham, Brislington, and Bristol Bus Station.
The bus will essentially replace the axed 178 service. Alan Peters who runs local bus company Abus which currently runs that bus said: “It’s a huge enhancement on the 178, and by extending it to the bus stations at either end, they have enhanced it even more.”
But he added: “However it won’t help the people in Timsbury.”
The village is losing its 179 service directly into Bath — a predicament which left many villages fearing they were being “cut off”. The new 522 will go through the village and connect it to Bath, but the journey will take longer as it will go via Midsomer Norton.
Mr Peters added: “There’s the possibility of using DRT but we have yet to see what the DRT will look like. [...] Most industry professionals do not feel that DRT will work in the way it's envisioned.”
What is DRT?
“DRT” — or demand responsive transport — is a type of bus service that works on demand, with minibuses going where people need them rather than following set routes. It has been used in several areas around the country and, from next week, a DRT service will be rolling out across the West of England.
You will be able to book one of the 30 WESTlink minibuses through the WESTlink app which can be downloaded onto your smartphone, on the website, or over the phone on 0117 457 8561. A WESTlink minibus will pick you up from a nearby bus stop or “virtual bus stop.”"
 
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Marcus Fryer

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The North Somerset Council issued the following press release on 17 March https://www.n-somerset.gov.uk/news/first-look-new-demand-buses-their-way-north-somersets-communities


WESTlink bus
The first glimpse of WESTlink buses was seen yesterday as the bright green 30-strong fleet took part in community testing before its official launch on 3 April.

The minibuses, that residents will be able to book by an app, website or phone, will be part of the largest on-demand bus scheme in the UK, reconnecting communities and offering many people who are currently without a local service the opportunity to get back on the bus.
As part of the trial period, the buses will cost £2 per adult, £1 per child, and concessionary bus passes are accepted. These prices will then be charged at standard commercial service costs, in line with Government guidelines from July.
The service will run Monday to Saturday 7am – 7pm. There will not be a service on Sundays and Bank Holidays.
Areas are separated into zones, with North Somerset having the largest area including some of Weston, Nailsea, Clevedon, Portishead, Bristol Airport and Chew Valley.
Steve Hogg, North Somerset Council’s Executive Member for Highways and Transport, said: “WESTlink will make a positive difference to communities that no longer have a bus service available to them, reconnecting people to key train and bus services, offering them public transport to medical appointments or even a trip to the cinema with a friend.”
“Booking is easy – you put in your destination time and the system will calculate when you need to be at the nearest active bus stop to you. There will also be ‘virtual stops’, which will be made clear when you book.
“This service won’t solve all our bus problems, but it will make a positive difference to those that need it the most.”
Jonathan Hampson, Head of UK Partnerships at Via, the global leader in TransitTech, said, “Via is thrilled to partner with North Somerset Council to introduce WESTLink, an innovative demand-responsive minibus service. Via’s intelligent software will work to fill transport access gaps in remote areas and make it easier for locals to travel without a private car. Passengers can download the WESTLink app and start using the service in just a few weeks.”
Introducing the WESTlink service is part of North Somerset’s Bus Improvement Service Plan (BSIP). Following a successful bid to the Department for Transport (DfT), over £105m of Government funding has been allocated for bus improvements, with £48m earmarked for capital improvements in North Somerset alone. £57.5m will be used as a pooled revenue fund with the West of England Combined Authority to enable delivery of the Bus Service Improvement Plan.”
 
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Fleetmaster

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Unsurprisingly, they're van derived minibuses.

I hope they're going to absolutely hammer daytime TV with adverts. Otherwise I fear the majority won't even register these as anything different to private minibuses or even actual vans.
 

DaveLondon

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Unsurprisingly, they're van derived minibuses.

I hope they're going to absolutely hammer daytime TV with adverts. Otherwise I fear the majority won't even register these as anything different to private minibuses or even actual vans.
There are a variety of vehicles - mostly secondhand. A very small number have full height doors but still seem to load wheelchairs via a lift at the back.
 

Whiteway215

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Unsurprisingly, they're van derived minibuses.

I hope they're going to absolutely hammer daytime TV with adverts. Otherwise I fear the majority won't even register these as anything different to private minibuses or even actual vans.
For those of a certain age.
Do we still call these ‘breadvans?’
 

Fleetmaster

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For those of a certain age.
Do we still call these ‘breadvans?’
Just vans. Cheap to convert, economical in fuel, and easy to buy and sell, simple as that.

The tiniest Optare Solo can go wherever these can go, and if that involves steep gradients it actually feels much safer given you are lower down in an actual low floor passenger saloon, not sitting atop a bunch of coach springs or whatever it is they use in vans these days.

I am vaguely aware some of these DRT schemes have tried to supplement their income by doing a bit of parcel work on the side. If there's a bakery in the area, sending a few crates of loaves to the local cafe for example. Localism in action.
 

Man of Kent

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Have any registrations been made for these services yet? I couldn't see anything in Notices & Proceedings, while one of the known contractors, E-Zec Medical, seems to have only just had their O-licence granted (and for 29 buses at three operating centres [OCs] rather than the 51 at seven OCs applied for).
 

Marcus Fryer

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The app has gone live this morning. Using it for a trip from Stoke Gifford to Cribbs Causeway, it directs me to the next m1, m4 and Y6 services.
 

DaveLondon

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Have any registrations been made for these services yet? I couldn't see anything in Notices & Proceedings, while one of the known contractors, E-Zec Medical, seems to have only just had their O-licence granted (and for 29 buses at three operating centres [OCs] rather than the 51 at seven OCs applied for).
I am not sure these services are registered or even can be. What actually would you register as, by definition there are no fixed routes. Many DRT do not even use operator licences and the reduced operator licence grant is interesting and may be insufficient. Areas NOT approved in the application were Salisbury and Swindon which may have been intended for something else. Interesting times!
 

Man of Kent

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I am not sure these services are registered or even can be. What actually would you register as, by definition there are no fixed routes. Many DRT do not even use operator licences and the reduced operator licence grant is interesting and may be insufficient. Areas NOT approved in the application were Salisbury and Swindon which may have been intended for something else. Interesting times!
There is a "Flexible Registration" category to cover this - see for example Stagecoach North East's Tees Flex registration

Operation is only possible without a PSV operator licence if vehicles have fewer than 9 passenger seats, or is a non-profit making organisation using a Section 19 or 22 permit.
 

Citistar

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Much like happened with Big Lemon's operation in the area six months ago, the operators licence (for E-Zec Medical) and registrations were approved in a last minute flurry.
 

Dai Corner

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Roger French has been to try Westlink out on its first day of operation

I'll quote the first and last paragraphs of his report


This week sees the controversial withdrawal of many tendered bus routes within the West of England Combined Authority (WECA) area and their replacement with an extensive DRT operation. It’s been a rocky road to implementation and I’ve got a feeling it’ll be an even rockier road now it’s up and running.

The budget for WECA’s supported bus services was increasing to just under £10 million for a year. Coincidentally WESTlink has £20 million funding over two years from BSIP, which works out at, er, £10 million a year. There’s no doubt in my mind which gives passengers the better service.
 

PG

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So the large scale withdrawal of established bus routes will not reduce the cost to the public realm. How typical!
Am I being too cynical in wondering if any companies with financial connections to MPs stand to benefit from the BSIP funding being provided by the government?

Somehow I doubt local residents are going to agree with this statement, about BSIPs, from Bus Back Better but then the PM at that time wasn't exactly known for his believability!
In February 2020, the Prime Minister announced that bus services across the country would be transformed with simpler fares, thousands of new buses, improved routes and higher frequencies.
 

Marcus Fryer

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I used Westlink for the first time today, and for a genuine reason. I had to visit the dentist in Yate, and afterwards would have had to wait nearly an hour for a Y6 back to Great Stoke, so I used the app to book a ride to Bradley Bridge as you can’t book across the zone boundary which is the M4 overbridge.
Whoever decided the zone boundary should be at the M4 obviously has no understanding of where people may actually want to travel to.
The van (KN23 MWE) arrived after 10 minutes - I got text messages saying it was on its way. Boarded at the taxi layby in Link Road; I was expecting it to come into the bus station because I saw it in there earlier. We set off on Goose Green Way, but when we got to Brimsham Park we did an about turn and returned to Kennedy Way by the leisure centre because another customer had just booked a ride to Thornbury.
We then followed the Y6 route to Bradley Bridge, but because of road works the stop was closed so I got dropped off at the next stop just before Great Stoke roundabout, which suited me better anyway.

Auto merged, but unrelated.

Interesting entry for North Somerset Coaches on bustimes.org today (8 April 2023):


1680954667442.png
 
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Marcus Fryer

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That is certainly not your normal local bus service, as can be seen looking at a route map!
View attachment 132593
It appears the objective is to list every bus stop in the Westlink South zone.
There was a similar entry for a Sovereign Coaches which covered the Westlink North zone.

Bustimes gave the operator licence for North Somerset Coaches as PH1072926, which is the former David Fricker operations, and had no operator licence for Sovereign Coaches.

Today (9 April) the operators have been changed on Bustimes to:
WESTlink North - North Somerset Council
WESTlink South - South Gloucestershire Council
(Note the north zone covers South Gloucestershire and the south zone covers North Somerset!).

Bustimes gets its information from and provides links to the Traveline South West website:

Westlink North:

Westlink South:
 
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Marcus Fryer

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It appears the objective is to list every bus stop in the Westlink South zone.
There was a similar entry for a Sovereign Coaches which covered the Westlink North zone.

Bustimes gave the operator licence for North Somerset Coaches as PH1072926, which is the former David Fricker operations, and had no operator licence for Sovereign Coaches.

Today (9 April) the operators have been changed on Bustimes to:
WESTlink North - North Somerset Council
WESTlink South - South Gloucestershire Council
(Note the north zone covers South Gloucestershire and the south zone covers North Somerset!).

Bustimes gets its information from and provides links to the Traveline South West website:

Westlink North:

Westlink South:
I see today (16 April) that North Somerset Council/Westlink North and South Gloucestershire Council/Westlink South are no longer on the bustimes.org website, although Westlink North and Westlink South can still be found on the Traveline South West website using the links shown in post #26.
The Traveline West website/app also has details of all the stops served in the Future Zone, including stops on North Road in Stoke Gifford which haven’t seen a bus for many years, and, also in Stoke Gifford/Harry Stoke, stops in Oxleigh Way and Hambrook Lane which I think have never had a scheduled bus service.
 

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Marcus Fryer

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I had a WESTlink ride today, and got talking to the driver. Apparently they only have two operating bases - the main one is near Temple Meads and there is a smaller one in Yate. Drivers are allocated different vehicles and areas each day to even out mileages. Most vans have power-assisted sliding doors, although a few have manually-operated sliding doors and there are also some with folding doors.
 

Marcus Fryer

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Noticed today a WESTlink vehicle (KX18 KVN) with a label in its nearside window “On hire to The Big Lemon, 137 Parson Street, Bristol”.
 

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