As a fairly regular visitor to Blackpool, one of the most evident issues with Blackpool Transport is it's very 'old school' image and approach, which does little to encourage business. Bus operators now must make efforts to promote their services and attract new custom, whereas BT appears still to be stuck a good few years in the past. Bearing in mind the high level of tourist trade in the town, you would expect the principal public transport operator to be capturing this business with a smart, slick advertising campaign aimed at persuading people who might not generally use buses that this is a good way of travelling around the place. Think of Southern Vectis on the Isle of Wight for example, who manage to get away with charging eye watering fares because they can successfully corner the tourist market. But with dear of Blackpool Transport, the initiative just isn't there.
As a good example, I recently viewed the company website to check prices of it's day tickets, but could find no such information. Hardly encouraging my business. The site in general lacks the professional touch one would hope to find from a company, and really doesn't give the right impression at all. The buses themselves are a ragbag of varying different bits and bobs, and the new livery is so poor that even the brand new low floor single deckers look awful :-/
I like the fact that BT still exists in it's mildly quaint, 'old fashioned' semi-municipal form, but there are some serious image issues which the management need to learn if they are to succeed! If it did come to the point of selling up, I personally would really like to see Go Ahead get in there, using their successful method, proven in the south of England, of pushing strong local indentities combined with clever marketing and a well presented fleet. I think they'd do a good job of it.