MackTen
Member
I can't see it. I'd be surprised if they were making much, certainly not enough to catch the eyes of corporate as a potential money spinner, even if paying poor wages. The buses still need fuel, and a poorly conceived outfit (like Edinburgh) will spend a lot of time running around empty.I reckon Bright Bus Tours could be a brand that's being developed and taken national.
Adapt the livery in every destination, set up cheap and make a name for themselves, will make a killing.
If tourism returns...
The only cheap thing here, is the buses. Lothian are probably alread costing up how long they could run at a loss by dropping fares, to compete against these guys this year, because price is just about the only thing this tour had going for it as a competitive advantage, last time I was actually close enough to smell the paint job.
With increasing emphasis on air quality right across the country, I'd say the days of tours being where you can deploy older buses and pretend like there's a good reason for doing so, are over. That's another potential response Lothian might have in the works here - launching the first all electric open topper.