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New Iarnród Éireann/Irish Rail logo

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GM078

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As can be evidenced from their website and timetables, Iarnród Éireann have launched a new corporate logo.

http://www.irishrail.ie/

It's already been placed on a mkIV DVT, while a brand new livery for the 071 class is also about to be revealed (in my opinion an improvement on the 2007 silver & grey one).

There's also a variation of the new logo for the DART system.

Will take getting used to that's for sure.
 
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PFX

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I've always found it quite bizarre that livery is perhaps one of the most controversial subjects related to railways. I'm normally pretty open-minded when it comes to such things however, this new logo is horrendous, right up there with the awful London Olympics mess. I could have produced something like that in 5 minutes (and charged IÉ a lot less).

I suppose 6 years for the silver livery is quite good really and a fresh paint job will help to keep the 071s looking fresh.
 

D6975

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My 6 year old son could have done better.

I think the existing IE logo is quite stylish.
The previous IR logo wasn't too bad either - a bit plain perhaps.

If it ain't broke don't fix it springs to mind.
 

GM078

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Personally I think the new 071 livery would have looked quite well with the old IÉ logo. That said, a picture of finished product was leaked to youtube last week and it (to me) still looks ok despite the new logo.

Have to agree though on the new logo being rather basic, I could come up with better on my lunch break.

Going back to the livery, maybe I'm alone in this view but I just never took to the black & silver...
 

IR-Mark4/ICR

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The new logo looks well on the Mark 4's, I wasn't the biggest fan of it but it looks well on the DVT.
 

fgwrich

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My 6 year old son could have done better.

I think the existing IE logo is quite stylish.
The previous IR logo wasn't too bad either - a bit plain perhaps.

If it ain't broke don't fix it springs to mind.

I agree, and actually felt that the Silver & Black livery suited the 071s quite nicely, almost making them look more modern than they are again. But why Battleship Grey? :o

http://railwayherald.com/imagingcentre/view/275276/TW
 

Cyberbeagle

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Can't help but think that a logo in the shape of the tricolour will be very popular on cross-border services.

Imagine the reaction to an NIR logo in the shape of the Union Flag... ;)
 

transmanche

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Can't help but think that a logo in the shape of the tricolour will be very popular on cross-border services.

Imagine the reaction to an NIR logo in the shape of the Union Flag... ;)
I agree. On an island where flags and their usage is so contentious, it does seem a bit daft to use a logo which incorporates a flag in its design.
 

jopsuk

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you're talking about an organisation that ran orange trains in the Republic for many, many years...
 

MidnightFlyer

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I wouldn't have thought orange in itself would have been as upsetting to the majority of people as say something in red, white and blue would however.
 

IR-Mark4/ICR

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I agree. On an island where flags and their usage is so contentious, it does seem a bit daft to use a logo which incorporates a flag in its design.

So Irish Rail are not allowed use the flag of the country they serve because it will upset the few Brits around Belfast, I have never read such bull**** here until now. So if it upsets the few Brits that see it so be it, maybe they should ask themselves if they are in the Republic and have such a problem with the flag then what the f*** they are doing in the republic, either stay in there British part of NI or **** off across the pond to the UK. BTW don't have a problem with British people on the mainland but just how idiotic and hypocritical the vast majority of them who live in the North.
 

transmanche

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I agree. On an island where flags and their usage is so contentious, it does seem a bit daft to use a logo which incorporates a flag in its design.

So Irish Rail are not allowed use the flag of the country they serve because it will upset the few Brits around Belfast, I have never read such bull**** here until now.
Erm, no-one said that they're "not allowed".

Off-hand, I can't think of any railway company which incorporates the state's flag into their logo design - certainly not any of the major European or North American railways. And in a place where symbols (and their usage & meaning) have been the cause of much confrontation and violence - it just seems to me to be an odd choice.

Whatever the rights and wrongs, it seems daft to choose a design which might cause an issue - when that problem can be avoided quite simply by choosing an alternative design.
 

Sidious

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Can't help but think that a logo in the shape of the tricolour will be very popular on cross-border services.

Imagine the reaction to an NIR logo in the shape of the Union Flag... ;)
Presumably cross border services will continue the joint 'Enterprise' branding and livery so it's unlikely that the new logo will be seen in the North. As far as I know, there are no IE workings north of the border with the exception of Enterprise.

Before the joint branding, NIR ran its blue 'intercity' mark II stock into Dublin and IR ran it's orange stock to Belfast at the height of the troubles and while there were attacks on the railway network by both sides, it's highly doubtful that the choice of livery had any impact on them - they would have happened anyway.

I thought the old IE logo was stylish and the new 'flag' logo does not do much in my opinion. The only major difference is that the English language name gets equal prominence.
 

Cyberbeagle

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So Irish Rail are not allowed use the flag of the country they serve because it will upset the few Brits around Belfast, I have never read such bull**** here until now. So if it upsets the few Brits that see it so be it, maybe they should ask themselves if they are in the Republic and have such a problem with the flag then what the f*** they are doing in the republic, either stay in there British part of NI or **** off across the pond to the UK. BTW don't have a problem with British people on the mainland but just how idiotic and hypocritical the vast majority of them who live in the North.

A few Brits. Way to oversimplify the Troubles in Northern Ireland.... :roll:
 

IR-Mark4/ICR

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Presumably cross border services will continue the joint 'Enterprise' branding and livery so it's unlikely that the new logo will be seen in the North. As far as I know, there are no IE workings north of the border with the exception of Enterprise.

Before the joint branding, NIR ran its blue 'intercity' mark II stock into Dublin and IR ran it's orange stock to Belfast at the height of the troubles and while there were attacks on the railway network by both sides, it's highly doubtful that the choice of livery had any impact on them - they would have happened anyway.

I thought the old IE logo was stylish and the new 'flag' logo does not do much in my opinion. The only major difference is that the English language name gets equal prominence.

There will be no logo seen in the North until some of the 201's that are owned by Irish Rail all but two get painted into it which won't be for a long while. Some will be left without it but of course they will make a visit to NI at some stage. If they want to protest let them do it in the North as this logo doesn't affect them.

Off-hand, I can't think of any railway company which incorporates the state's flag into their logo design - certainly not any of the major European or North American railways. And in a place where symbols (and their usage & meaning) have been the cause of much confrontation and violence - it just seems to me to be an odd choice.

What the only voilance was in Belfast and most by youths who probably couldn't afford a train ticket to Dublin so who cares, most people who are British entering another country just deal with what happens there and doesn't protest. Get over it or find other transport.

A few Brits. Way to oversimplify the Troubles in Northern Ireland....

I wouldn't call what happened in December troubles, I would call it a repeat of what happened across the UK in summer 2011 and the flag thing was used as an excuse.

BTW if you look at the logo its largely silver than while and when looking at it on rolling stock you would call it silver more than while. It represents the colours of the rolling stock if the 22's were cleared for NI are we not allowed operate them for fear a few people may get upset.

The NI Railways logo is just short of being British, all you need is a little red and you have it.

Didn't mean to affend anyone. What happens in the Republic of Ireland has nothing to do with Northern Ireland, UK and people who think it does are mistaken.
 
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starrymarkb

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TBH I doubt many people would notice or care :)

BTW SBB do incorporate the Swiss Cross
 

transmanche

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Didn't mean to affend anyone. What happens in the Republic of Ireland has nothing to do with Northern Ireland, UK and people who think it does are mistaken.
Again, no-one said it did. And the only person who seems to be offended is you!

In all honesty, it's not even a good logo. In the same way it'd be silly for Translink to name a service 'The King Billy Express', it's just unnecessary to incorporate the tricolour in the IE logo.
 

lewisf

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I'm going to be controversial and say I actually like the new logo. It's a distinctive shape that works well in full colour and in outline, and the sans-serif font is clean and modern.

I bet some people on here still wish railway companies would use complicated crests...
 

Cyberbeagle

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I'm going to be controversial and say I actually like the new logo. It's a distinctive shape that works well in full colour and in outline, and the sans-serif font is clean and modern.

I bet some people on here still wish railway companies would use complicated crests...

I actually liked the old IE logo, though was less fond of the older IR logo, but it was at least using a railway type theme ;)
 

NI 271

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Again, no-one said it did. And the only person who seems to be offended is you!

In all honesty, it's not even a good logo. In the same way it'd be silly for Translink to name a service 'The King Billy Express', it's just unnecessary to incorporate the tricolour in the IE logo.

It's far, far more unnecessary for an 'Irish' company/corporate body (and by 'Irish' here I mean belonging to the state [RoI]) to consider their business based on concerns of those from outside the country, no? Why on Earth should something effectively belonging to the Republic of Ireland not have the Republic of Ireland's flag as part of their corporate logo?

It's a bizarre suggestion to make, and your 'King Billy Express' suggestion is even more bizarre. It's not as if the two are in any way comparable, your theoretical 'KBE' could offend those north AND south of the border, the tricolour isn't going to offend anyone south of the border, is it?

Odd post.
 

Flying Snail

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It's far, far more unnecessary for an 'Irish' company/corporate body (and by 'Irish' here I mean belonging to the state [RoI]) to consider their business based on concerns of those from outside the country, no? Why on Earth should something effectively belonging to the Republic of Ireland not have the Republic of Ireland's flag as part of their corporate logo?

Try telling the yanks that they shouldn't drape their flag on somestate property incase it bothers a few Canadians and see how far you get.

It's a bizarre suggestion to make, and your 'King Billy Express' suggestion is even more bizarre. It's not as if the two are in any way comparable, your theoretical 'KBE' could offend those north AND south of the border, the tricolour isn't going to offend anyone south of the border, is it?

The irony being that the colour of 1/3 of the Irish flag was chosen to represent those who consider themselves followers of King Billy.

The simple fact is it matters not one iota what colour the logo is. The types who would react negatively to an IE train will anyway no matter what colour logo is on it.

For several years during the annual "marching season" Bus Eireann would hire enough coaches from Ulsterbus to operate their cross-border services under the radar as their own coaches (not bearing any tricolour flag or livery) had been targeted in service passing through certain towns.
 

transmanche

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Why on Earth should something effectively belonging to the Republic of Ireland not have the Republic of Ireland's flag as part of their corporate logo?
It depends on whether the Irish Government (owners of IE) want to be seen as 'inclusive' and trying to 'win hearts and minds' or not. To ensure good PR, most organisations try not to give anyone the excuse to be 'offended' - I just find it odd in a place where symbols are so sensitive that this was ignored. (Why do you think the Daily Mail uses a different masthead for its Dublin edition?)

--- old post above --- --- new post below ---
Try telling the yanks that they shouldn't drape their flag on somestate property incase it bothers a few Canadians and see how far you get.
Not quote the same is it?

The irony being that the colour of 1/3 of the Irish flag was chosen to represent those who consider themselves followers of King Billy.
Although you'll find that in RoI it's generally referred to as 'Green, White and Gold', rather than orange....
 
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Cyberbeagle

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Try telling the yanks that they shouldn't drape their flag on somestate property incase it bothers a few Canadians and see how far you get.

The irony being that the colour of 1/3 of the Irish flag was chosen to represent those who consider themselves followers of King Billy.

The simple fact is it matters not one iota what colour the logo is. The types who would react negatively to an IE train will anyway no matter what colour logo is on it.

For several years during the annual "marching season" Bus Eireann would hire enough coaches from Ulsterbus to operate their cross-border services under the radar as their own coaches (not bearing any tricolour flag or livery) had been targeted in service passing through certain towns.

By that irony 1/3 of the Union Jack was chosen to represent Ireland in the Union. We can play whataboutery till the cows come home, but you can't get away from the fact that the use of the tricolour north of the border differs dramatically from its use south. Likewise the use of the Union Flag in NI compared to the rest of the UK.

As you say with the Bus Eireann story I just feel that it's a move that was probably done in all innocence down there, but if used on cross-border services the potential impact/perceptions hadn't quite been thought through.

Especially since Irish Rail and CIE have never used any political imagery in their logos before.
 

Liam

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Off-hand, I can't think of any railway company which incorporates the state's flag into their logo design - certainly not any of the major European or North American railways

Erm, Scotrail?
 

GM078

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It depends on whether the Irish Government (owners of IE) want to be seen as 'inclusive' and trying to 'win hearts and minds' or not. To ensure good PR, most organisations try not to give anyone the excuse to be 'offended' - I just find it odd in a place where symbols are so sensitive that this was ignored. .

Displaying the Irish tri-colour isn't sensitive in the Irish Republic though. The stock bearing the logo will spend 95% of its time in the Republic so I don't see the issue.

That said I'm not keen on the logo itself but not for political reasons, just don't think it's a very good one!
 

IR-Mark4/ICR

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The new logo was applied to the Beflast timetable before it went to print until it was realised and withdrawn from it. You can't calll Irishrail.ie with a green line a logo can you?
 

PFX

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I'm somewhat incredulous that this thread has moved to the discussion it has.

Back on topic, having now seen the new logo and livery on 077, I've decided that in my own opinion, neither are very nice. While the cab ends look very smart and crisp, the rest of the loco seems to be missing something. The new logo in white looks like it is in no way related to IÉ, or indeed any railway and the first thing that comes to mind is 'N' (somewhat ironic given the previous discussion).

Has IÉ been given a job lot of battleship grey? Even a coloured line on the body sides (as I think there was in the initial leaked drawing) would detract from what must be one of the most dull liveries in recent times. It's like something the stereotypical Ealing bank manager would design.
 
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