I've been looking at pictures of DB Cargo locomotives on railhead treatment trains and realised that a significant number of engines are still branded as EWS.
In my opinion EWS was a very strong brand which should have been grown, but sadly the company was renamed DB Schenker which was a huge act of folly as it meant absolutely nothing in the UK. Twelve years after EWS was consigned to history, the brand is still active.
Freightliner has recently rebranded to the awful orange livery, discarding the strong green brand. GTR, a weak grey.
So, what are other members top branding and marketing disasters?
In my opinion EWS was a very strong brand which should have been grown, but sadly the company was renamed DB Schenker which was a huge act of folly as it meant absolutely nothing in the UK. Twelve years after EWS was consigned to history, the brand is still active.
Freightliner has recently rebranded to the awful orange livery, discarding the strong green brand. GTR, a weak grey.
So, what are other members top branding and marketing disasters?