Well at least a teddy bear can’t turn out to be a n*nce in 30 years time and tarnish the brand…
You missed out Avanti's one: Turbo the Tortoise.So LNER joins these TOCs on the mascot bandwagon so far:
GA - Origami hare
TPE - Bucket & spade
SWR - Piegon & seagull (why?? The latter absolutely would tear to shreds & devour the former in real life!)
GWR - Famous Five
EMR - Miles the cat like muppet
The smartest of all mascots as it actually accurately encompassed their services at the time...You missed out Avanti's one: Turbo the Tortoise.
Clearly prefers to use Lumo for his travels to EdinburghAm I the only one that thought this looked like a muppet's hand making an obscene gesture to LNER?
Or this one. The choices are endless
I think it’ll be a bit like Miles. Many people love him, many people hate him; but either way he draws attention to the EMR brand.Well I like it but it will have zero effect on my choice to travel with LNER.
Perhaps a new statue at Kings Cross will be unveiled..I think it’ll be a bit like Miles. Many people love him, many people hate him; but either way he draws attention to the EMR brand.
You missed out Avanti's one: Turbo the Tortoise.
Indeed! Dare I say it, very Virgin Trains...Hmmm just seen it for the first time. It’s kinda annoying but from a marking point of view I think it’s quite effective. Catchy tune that gets in your head, mascot etc…
More like an obscene gesture to the passengers when there is disruption...Well, now that you mention it...![]()
I've said this a few times, but Miles looks like a psychotic mass murderer with its beady dark eyes to me.at least Miles is somewhat cute
There's operational staff in the real world. Then there's head office staff on a different planetOh goody. Another pointless gimmick mascot. The industry has far more important matters to resolve rather than wasting money on these things. Hopefully, it won't be as ugly as the East Midlands Railway (EMR) 'Devil from Hobbs End'.
Nightmare fuel.
![]()
Beat me to it.Perhaps a new statue at Kings Cross will be unveiled..
Not to worry: that's exclusive to East Midlands Railway.Is that real? I'm never catching an LNER train again if there's a chance that might be on it, it looks like it wants to eat me.
That is Miles, EMR’s mascot.Is that real? I'm never catching an LNER train again if there's a chance that might be on it, it looks like it wants to eat me.
Also, with his arms folded, he looks like he’s stopping you get on the train like a bouncer wouldI've said this a few times, but Miles looks like a psychotic mass murderer with its beady dark eyes to me.
I don't see this mascot as particularly enticing...
Nightmare fuel.
![]()
Very wise adviceWord of warning: don't head upstairs to the Midland Mainline platforms at St Pancras..
No such thing as bad publicity, after all...I think it’ll be a bit like Miles. Many people love him, many people hate him; but either way he draws attention to the EMR brand.
Good grief!I've said this a few times, but Miles looks like a psychotic mass murderer with its beady dark eyes to me.
I don't see this mascot as particularly enticing...
Nightmare fuel.
![]()
Ironically the kids love it, they've just produced a Christmas book and all sorts. I got my niece (age 5) a cuddly Miles from work and she won't put the thing down when she's out travelling around, he has to come with in his little bag.EDIT - mind you that EMT mascot is quite frightening. Perhaps it is to keep children off the tracks!
I purchased a "Miles" when EMR was doing a charity sale, but only to see how the cat would react.I got my niece (age 5) a cuddly Miles from work and she won't put the thing down when she's out travelling around, he has to come with in his little bag.