eastwestdivide
Established Member
To be clear, that’s the Lincoln Imp football team mascot who happens to be beside an LNER train!I just googled "LNER mascot" and it came up with this terrifying creature.
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LNER launching a mascot
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DarloRich
Veteran Member
That is the mascot of Lincoln City FCI just googled "LNER mascot" and it came up with this terrifying creature.
Given LNER's recent reliability issues, maybe a cuddly animal called Wires-Down The Walrus might have been more appropriate?
High Dyke
Established Member
Hmm. The 'Devil from Hobbs End'.
Images: (L) East Midlands Railway mascot 'Miles'. (R) Screenshot of the Devil, as depicted in the film 'Quatermass and The Pit.
That's quite scary!
High Dyke
Established Member
Ah, I'd forgotten about Poacher the Imp.I just googled "LNER mascot" and it came up with this terrifying creature.
Given LNER's recent reliability issues, maybe a cuddly animal called Wires-Down The Walrus might have been more appropriate?
Indeed. I was just thinking that they've missed a trick by not having Marvin the Mallard as their mascot.
TT-ONR-NRN
Veteran Member
It looks like Sharon Osbourne pre-cosmetic surgery.
Here's the puppet. Looks alright, the ad is a green-screened puppet to some footage of people in a carriage along to the music. Shouldn't have cost the moon to produce and should help bring some income to LNER.
So do I - brave, in this day and age!I particularly like the way you've managed to squeeze in a random moan about gender identity
ExRes
Established Member
Bravo, in a thread of largely grumpy responses, yours is the winner, I particularly like the way you've managed to squeeze in a random moan about gender identity
Thank you, I was considering giving Brexit a squeeze in as well but thought better of it
The EMR effort (which I admit I was very cynical about when it first appeared, and I still don’t like the look of!) does seem to have been a big hit, so clearly there is some value in this kind of thing.
Fairly predictable responses on this thread!
Merle Haggard
Established Member
It appeared on the menu in Virgin Trains buffets, listed as 'Virgin Coke'.
After a short time, someone then had to go round with a ball point pen crossing out 'Coke' and writing (scrawling, actually) 'cola' on every one.
Perhaps not the best example of thought through branding, or understanding of trade names. Surprising, really - or not.
TheJester
Member
In terms of expensive TV advertising promoting a broken and ineffective railway, I quite liked “This is the age of the train”.
More related marketing speak and a video can be found here:
www.lbbonline.com
LNER Rail Mascot Eleanor Dances Down the Carriage in Joyful Spot | LBBOnline
Little Black Book, Rail company debuts first ever brand character in campaign from M&C Saatchi London
Which they give back to the customer via bank cashback offers. I've never bought a ticket from LNER without at least 5% (sometimes 8% or 10%) cashback.
krus_aragon
Established Member
In a Hitchhiker's Guide to the Galaxy way of thinking?
"I think you ought to know I'm feeling very delayed..."
Purple Train
Established Member
"Call that job satisfaction? 'Cause I don't..."
Davester50
Member
Goodness, it's bad.
Did someone order a 8 year old Travelodgical advert from Temu?
Did someone order a 8 year old Travelodgical advert from Temu?
Arguably exactly the type of scenarios that the marketeers would cite as justification for invoking their dark arts!
The Middle
Member
Would love to hazard a bet it is exactly the same advertising agency pumped both of these out
As a regular Avanti WC customer, I can confirm that the introduction of a roller skating tortoise has had little impact on my levels of journey dissatisfaction. Had they spent the campaign funds on recruiting some train crew, or paying those they already have, perhaps they might have the odd service north of Preston to advertise in the first place.
LNERs customers' views and their ridership levels will be the ultimate judge of just how much of a waste of time and money this might have been, but I have formed my own opinion already.
LNERs customers' views and their ridership levels will be the ultimate judge of just how much of a waste of time and money this might have been, but I have formed my own opinion already.
Davester50
Member
I'd want my money back in that case.
When has any TOC "got their product right"? Even with their satisfaction rates I personally hate using C2C. Their interiors are garish early 2000s colour vomit and aren't really the most pleasant of PXes.
Yebbut surely the current MD (David Horne) and some others in the team were running the show when it was Virgin East Coast so it's perhaps unsurprising that there are echoes of Virgin marketing in the operation? Contrary to widespread opinion a change of ownership doesn't equal a change in management style or the disappearance of key players.
Noticed this advert features different seats to what we normally see on LNER trains. Sign of things to come, or editorial decision?
I've attached a few pics showing what I mean, which clearly depict a different model of seat.
I've attached a few pics showing what I mean, which clearly depict a different model of seat.
John Galloway, head of marketing, LNER, said, “We’re proud to unveil our new campaign, which reflects our new and improved customer experience."
Can someone let me know what this new improved customer experience is ? Clearly I have missed it ..... unless it relates to LNER Perks offering a catering discount on other operators's trains
Can someone let me know what this new improved customer experience is ? Clearly I have missed it ..... unless it relates to LNER Perks offering a catering discount on other operators's trains
Noticed this advert features different seats to what we normally see on LNER trains. Sign of things to come, or editorial decision?
I've attached a few pics showing what I mean, which clearly depict a different model of seat.
Looks the same, definitely an 800/801 with the heater location. The seats look about right though there is an odd grey lump on the back.
The CAF order wouldn't be progressed enough to have a interior mockup yet.
It's definitely not the same. The armrest is differently shaped, the cushion is more rounded, and the seatback has a groove.
Looks the same, definitely an 800/801 with the heater location. The seats look about right though there is an odd grey lump on the back.
The CAF order wouldn't be progressed enough to have a interior mockup yet.
Just not sure whether it's a hint at a long overdue refurbishment, or just some random seats they found cheap for filming this ad.
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