What part of common law or consumer law says TOCs have to market the cheapest available ticket, genuine question?
That
sounds like a simple question, but the answers are actually potentially quite complex, and depend on the context.
However, it's not really a discussion point for this thread; feel free to create a new thread if you can't find the answers you seek in previous threads, which include:
I've heard the term "Impartial Retailing" bantered about on this forum. I think I have a fairly good idea of what it is, but would like to know if there is a precise definition, or "rule," regarding it that people must follow? Also, which outlets does it apply to - websites, ticket offices...
www.railforums.co.uk
I am aware of the responsibilities on rail companies to retail impartially (unless they say that they only sell their own tickets through particular sales channels). How do others interpret the breadth of this responsibility? Does it extend to a "best advice" concept? I have read others...
www.railforums.co.uk
Customer requests a Brighton to Oxford Circus (LU) single ticket to travel on a weekday after 12pm ... following the rules of impartial retailing correctly ... what ticket do you sell them ? ...
www.railforums.co.uk
Also from some documents you can find from carrying out a web search:
...partial retailing is defined to have taken place where the
retailing TOC issued a ticket with a route which was not appropriate to the scenario and
in doing so may have affected the earnings of other “carrier” TOCs who operate between
the same origin and destination...
(my opinion: the incorrect issuing from a named station, rather than from a Boundary Zone location, clearly has the same effect, and does affect the earnings of other carrier TOCs, not to mention
potentially having an effect on passenger rights, and the price)
Q What Does Impartially and Accurately mean?
A Certain licenses are strictly for impartial retailing, and as a rule, B2C retailing needs to be impartial. This means based on the search
details given, Agents must advise customers on all the rail product that best meets their requirements. This must be done without
favouring the products of one operator over another. For example, it is not sufficient to display or offer just the cheapest options as
customers may, be more interested in a quicker but more expensive option, likewise it is not sufficient to simply offer the quickest
services. Results should be tailored though depending on the details given by the customer at the time of the enquiry, and an Agent
must provide the capability in their system that allows for this tailoring
(my opinion: if a Boundary Zone ticket is the rail product that best meets their requirements, this is an example of an instance when such a fare should be sold over and above a ticket from a named station)
Hopefully that makes things a bit clearer, but if not, or if any further debate is required, feel free to create a new thread, and link to/quote from any part(s) of any previous thread or other publication which are relevant to the further debate.