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First Group: General Discussion
- Thread starter overthewater
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RailUK Forums
F Great Eastern
Established Member
-Colly405-
Member
That was circulated to a focus group, probably last year now. My reply at the time echoed the sentiments expressed in the above posts!
dodecahedron67
Member
Looks horrific
F Great Eastern
Established Member
Looks like the kind of branding for a school bus company or a nursery.
Leyland Bus
Member
Almost gives the impression that the lot was done with "comic sans" and a board meeting went "hmm, too much"... 
cnjb8
Established Member
Maybe the branding should be white like it is now, the pink blends in too much
Leyland Bus
Member
Looks even worse on the bus... I really don't see what's wrong with what they have...
And that's why you don't work in marketing
It is awful. Also it reminds me of RATP's logo.
Stan Drews
Established Member
- Joined
- 5 Jun 2013
- Messages
- 1,798
I thought it was a broken steering wheel.
stevenedin
Established Member
I agree, the new livery and a he logo worked well together. I see no reason to change it.
And you will have customers moaning, you cut services, but waste money on a rebrand
Goldfish62
Veteran Member
- Joined
- 14 Feb 2010
- Messages
- 11,662
The colour clash is awful. It would look less bad if the logo was white.
Leyland Bus
Member
I feel that in this case, "less bad" would be like saying "chlamydia is less bad than gonorrhea"
I’m sure when they started painting all buses in what was up to then the electric livery, they appeared without any branding, which people said was because they were finalising the branding
Then eventually they all started appearing with the big white “FirstBus” names so presumably they must have finalised the branding
Evidently not?
Also the uniform was only recently changed to be more purple based than the more traditional navy blue uniform
Then eventually they all started appearing with the big white “FirstBus” names so presumably they must have finalised the branding
Evidently not?
Also the uniform was only recently changed to be more purple based than the more traditional navy blue uniform
Whisky Papa
Member
- Joined
- 8 Aug 2019
- Messages
- 511
Almost gives the impression that the lot was done with "comic sans" and a board meeting went "hmm, too much"...
Yes, just needs the 'My' in front to complete the pre-schooler imagery...
Leyland Bus
Member
Oh yes, definitely!
Seen this video on youtube about the rebrand. Bus driver from Norwich Rachel Hirst interviews MD Janette Bell
The new logo is featured. The buses are reliveried according to their repaint cycle in response to the cost of the rebranding.
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Ginge_dave
Member
- Joined
- 26 Oct 2014
- Messages
- 11
That logo, that’s awful
F Great Eastern
Established Member
Hahha, I can't believe it is actually real. Surely someone could have floated some better ideas?
Whoever came up with this should be thrown overboard as the longer that the ex boat people are there, the more the company seems to be sinking which is a shame as before a lot of the experienced bus figures got removed and replaced with people with no experience in the industry, the operation was generally much improved over what it had been over the previous decade.
Whoever came up with this should be thrown overboard as the longer that the ex boat people are there, the more the company seems to be sinking which is a shame as before a lot of the experienced bus figures got removed and replaced with people with no experience in the industry, the operation was generally much improved over what it had been over the previous decade.
Leyland Bus
Member
The whole thing is just pure cringe... It all reminds of me of when the whole "Better Buses for Life" and the Olympia livery came out, it was exactly same...
I genuinely cannot see that logo lasting 30 years without being changed!
Flange Squeal
Established Member
- Joined
- 17 Jul 2012
- Messages
- 1,514
I know it's often said that when something new is introduced, people are often against the change because they prefer what they know and are comfortable with, often eventually getting over it. But the change from "Willow Leaf" to "Olympia" was, like Stagecoach's change from "Beach Ball" to "Local", one I just couldn't seem to become fond of. However, I think I read the diagonally split grey front/purple rear "Electric" livery is now being rolled out as the new First Bus corporate livery? This is actually a change of livery I really approve of as I think it looks really smart... just not sure if I'll feel the same once this logo starts getting applied to it.
Leedsbusman
Member
Wasn’t it Better Journeys for Life. Or BJs for life as it was known in house. Followed by ‘Change for Tomorrow’ of 2017.The whole thing is just pure cringe... It all reminds of me of when the whole "Better Buses for Life" and the Olympia livery came out, it was exactly same...
I genuinely cannot see that logo lasting 30 years without being changed!
Leyland Bus
Member
Yes, ofcourse, how could I have forgotten that!
I'd left FirstBus by 2017, so missed all the fun of the latter one!
Metal Mickey
Member
What do you mean by this?