ModernRailways
Established Member
- Joined
- 21 Apr 2011
- Messages
- 2,051
The brand is quite distinctive and in my opinion has aged very well, and doesn’t look dated. It needs a bit of a spruce up but that’s more the trains themselves rather than the actual brand and the exteriors a nice fresh coat of paint to look new again - worth remember they’re still pretty much wearing the old Virgin XC colours in most places, roofs especially.Crosscountry really does need a whole complete refresh its brand it's tired, dated and a refresh will bring with it new hope that a new brand longer trains will seem new and actual change for many customers. Psychologically (customer wise) it makes sense to have a refresh.
I think the vast majority of passengers accept CrossCountry have short trains for the journeys the cover, and that’s not going to change, more services will be strengthened with more 8 car (2 x 4 car) but the 5 cars are still going to feature and whilst they add a good chunk of capacity I can’t see them making that much of a dent in the capacity issues XC face - a large part I would say is through the core with a lot of ‘local’ journeys being made where they should be put on local operators, though asking Northern to take all the passengers a XC would between Leeds and Sheffield would be asking for trouble, a 2 car unit is already insufficient on some of the express services (Nottinghams), but taking local journeys off XC onto local TOCs and providing those local TOCs with longer trains is another topic entirely.