I fully agree the tramway is a mess at the moment. BTS have totally fumbled this and this is from someone who liked the T1/T2/T3 routing if it actually had good frequency.
There's a lot that needs sorting but short term do all of this:
* Reduce Fleetwood to Starr Gate journey time back to 58/55 minutes. It was idiotic to increase this to 65 minutes for no good reason. This automatically frees up 1-2 trams for better frequency.
* Do T1/T2/T3 but with an actual decent frequency of 15 minutes or less and stop messing with everything. Alternatively keep 30 mins but introduce a T4 which is Promenade/lights service (PB-Bispham/LB).
* Stop treating the No 1 bus as a replacement competing service. Give it a slightly different route so it stops taking passengers away from the trams.
* Sort out live tracking. It's unacceptable to not have this on a light rail service in 2024 on the app, especially when buses have had it since 2018 or so. Put it out to third party apps like Google maps as well not just BTS app.
* Leading on from above, it's comical there is a departure board installed at the terminus that hasn't been switched on once! What was the point of installing this?
* Actual signage that there is a tram interchange inside the station itself (maybe even a tram departure board), you have no idea it even exists until you leave the station and happen to look that way.
* Fix the disabled/wheelchair lift from Talbot Rd. Again, why was this installed if it doesn't work?
* Pave over the building site ASAP. A car park is planned but please please include some greenery and a proper use for the space longer term that's a bit more ambitious.
* If it has to be one conductor per tram due to staffing issues, so be it. If you properly advertise ticket options and have multiple methods that shouldn't be a problem, buses have tap & go so it's not that difficult. Improving staff retention is also an option...
Medium term you could look at:
* More fencing, such as between Starr Gate and Pleasure Beach, and Metropole and Cabin, away from peak footfall areas. That would allow higher operating speeds to further improve journey time and improve safety.
* Look at adding Fylde borough residents to the concessions scheme alongside Blackpool and Wyre.
* Better bus interchange at Starr Gate for onward travel to South Fylde.
* Repaint the trams, they're looking faded. Maybe a refreshed livery.
* Identify if Park & Ride is viable, possibly at Little Bispham and/or Cleveleys/Fleetwood.
And this is before you even consider anything too ambitious or long term like further extensions.
If the majority of this can't be sorted (short term goals especially) then any competent local authority would consider a new operator for the tramway to let it actually reach its full potential. Fylde Coast Metro has a nice ring to it ...