About 80% of Gap’s European stores are already franchises. Not sure what proportion of the UK ones though, but maybe not quite as bad as the headline makes out
I think that a lot of the announcements that we’re seeing, and will continue to see, will mask a far more complex situation than those making them might like to suggest.....
Gap is actually quite unusual in being a US retailer that’s been reasonably committed to the UK market; most US retailers struggle here as the retail environment is so different to their home one.
However, Gap is facing challenges globally, with sales down 7% between 2018 and 2019. In Europe (they don’t publish UK only figures), Gap is down just over 16% sales-wise between 2017 & 2019. They closed almost five times as many stores as they opened last year.
H&M, Zara, Mango and others have stolen market share worldwide, as have solidly successful operators such as Next in the UK.
Indeed, as the latter’s CEO says, what we’re seeing at the moment is a lot of acceleration of existing trends and directions of travel.
In this case, then, it could mean the conversion to a fully-franchised model, or a complete withdrawal from the market in (say) two years, rather than the (say) five that it might otherwise have taken.
And, more generally, especially for publicly traded companies, the Churchillian strategy of never letting a good crisis go to waste is also one to be mindful of.
As an example, while the pub trade is lobbying hard for increased government support, and Tim Martin of Wetherspoon is adding his weight to that lobbying, pointing to his company’s latest results as stark ‘proof’ of the current situation, it should be noted that the company has shunted almost £60m of ‘exceptionals’ (non-continuing/one-off costs) into its accounts.
I would do the same in their position, and some of them may be directly related to Covid, but I suspect that a lot aren’t. What they do do, however, is suppress profit, suppress tax liability and are used to lend that weight to the lobbying for more taxpayer support.