What! Make things more attractive to potential customers. That'll never catch on.
I noticed that, in the 'standard' off-peak pattern, the arrival times were all over the place and wondered whether it was that new fangled AI or 'Artificial Stupidity' at play. At least the departure times do settle into a regular 15 minute pattern! The evening pattern (every 35 minutes, fits where it touches) suggests that it has been determined (by man or machine) that the three buses deployed on the evening services cannot do the round trip and achieve the previous 30 minute more easily remembered pattern. The same occurs all over the country at peak hours. Just when you would think buses should run more frequently as demand is higher they 'stretch' the frequency from, say, 20 to 25 to 30 minutes.
I seem to recall that Stagecoach did the same on the hourly 555 Lancaster to Keswick service a few years back, still sort of hourly but moving a few minutes each way, presumably according to past running data.
These are the 'standard' times:
hanley | 0943 | 0958 | 1013 | 1028 | 1043 | 1058 | 1113 | 1128 | 1143 | 1158 | 1213 | 1228 | 1243 | 1258 | 1313 | 1328 | 1343 | 1358 | 1413 | 1428 | 1443 | 1458 |
keele | 1032 | 1048 | 1103 | 1117 | 1133 | 1147 | 1202 | 1215 | 1232 | 1249 | 1305 | 1318 | 1335 | 1349 | 1404 | 1416 | 1430 | 1446 | 1502 | 1515 | 1533 | 1548 |
This is the frequency ex Hanley:
30 | | 15 | | 15 | | 15 | | 15 | | 12 | | 8 | | 10 | | 10 | | 11 | | 10 | | 10 | | 12 | | 12 | | 10 | | 10 | | 10 | | 12 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 13 | | 15 | | 15 | | 14 | | 13 | | 12 | | 14 | | 14 | | 14 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 15 | | 20 | | 30 | | 40 | | 35 | | 35 | | 40 | | 20 | | 30 |