TheGrandWazoo
Veteran Member
I agree with much of that though I don't think the last line is quite right. Go Ahead, like any firm, have corporate targets. They want to grow their business (see Brighton, or Oxford) but the North East is a tougher area. Not a Go NE town, but I was in an NE town not far from where I originally hailed, and where I used to work. I walked along what had been arguably the second/third busiest shopping street that, 30 years ago, would have been busy with shoppers etc. The place was dead at 1100 on a Monday morning, and I venture you could probably draw parallels with any number of similar towns in the North East.I could sum up the entire era of the current MD as ‘getting carried away’
Route branding for example is good, but needlessly rebranding practically every service and pretty much giving Best Impressions free reign is not. Unique names that had existed for 10 years have been replaced by Stenning by numbers brand names. There is no way anyone in Sunderland is going to feel a connection with “Sunderland District Blonde” it’s far too fussy and not in touch with the down to earth area. Buses were also repainted and rebranded for services that were axed a few months later (such as the X22)
Bringing back Paper timetables was a positive step, but they went too far with ridiculously lavish versions - big thick area books that were reissued multiple times, ‘phone directory’ sized timetables issued in the first lockdown that I imagine only enthusiasts breaking lockdown rules ever got hold of, the glossy ‘Fit for the future’ service change guide etc.
All this whilst the actual service delivery was crumbling away
I get the feeling head office have come down hard on GNE and a ‘managed decline’ type of manager is what they want now.
Thing is that Stagecoach can widen headways in towns with 10 mins becoming 12, or 15 mins becoming 20 but with Go North East, there's a much greater step-down.
However, I agree with your points about the route branding and yes, those glossy booklets are probably stashed in back bedrooms of enthusiasts across the region. Expenses and time being used when perhaps more prosaic and important work needed doing.