Care to explain how a 50% service reduction at Wellingborough and Kettering and seemingly a 100% reduction at Market Harborough will help to "discourage people off the road".....?
Well played. I wasn't hugely impressed by those that re-wrote the timetable and stopping patterns against some perceived "need of the EMT user", reducing Mkt Harborough to hourly or eliminating it entirely? This is despite it having >98% of the entries/exits as Newark North Gate - should we halve the service there too? Or close it completely? For those that haven't been keeping up, the 16/17 usage for 3 stations A0wen mentioned is about 900k for MHR, 1000k for WEL and 1100k for KET. Local plans mean all 3 are likely to continue to grow.
It reinforced my impression that some contributors fall back on cognitive biases or prejudices about who is using the railway, or worse, "who a train service is for". On various MML threads, this manifests itself in the idea that long-distance services should not be used by commuters, because they're... err... not for commuting on? That it's fine for a Bedford commuter to stand as far as Bedford, but totally unacceptable for a Sheffield-based businessman to... err.. stand as far as Bedford? Or that because it *might* look operationally convenient hundreds of commuters from Wellingborough or Corby should get transferred to Thameslink services. Sure, they'll be ecstatic for for a 15 minute slower journey on less comfortable trains with no catering. Even British Gas wouldn't try to pull a customer dis-service stunt like that. The idea that this kind of action is actually desirable for the railways in the 21st century should make us all shudder.
In product/service development - which is partly what this thread is about - the first thing to do is to accept that you have a limited view and a bring a shedload of your own cognitive biases and prejudices with you. Ignorance or misunderstanding of what customers want and value are the reason many new products/services fail, whether it's a train service or £500 internet-connected juicer, and methods like Design Thinking are used to avoid screw-ups like Juicero (Google it, it's a great story).
So perhaps the first thing I'd be doing is a lot of customer research (qual & quant market research, data analytics) to identify people's claimed and revealed needs and wants. Plus make sure that customer contact wasn't limited to customer-facing colleagues. The experience at my company is that everybody benefits from sitting in on focus groups, and finding out what really matters to customers.
If you took over East Midlands Trains, just like any company, you'd have to look at what you could do to either:
- reduce expenditure
- increase income
Ideally both.
This post had good ideas. Recognising my own ignorance to the wider issues across EMT, I'm reduced to a focus group of 1, who humbly suggests the following improvements for Market Harborough, beyond what can and should be solved by the current rebuild project.
1. Reduce car-parking costs once you have 500 spaces to fill. 12 quid a day? Seriously?
2. Implement e-ticketing and/or install more ticket machines
3. Create a carnet/season-ticket-like product that meet the needs of the more flexible worker that is maybe travelling to London 2-4 days/week
4. Aim to make travelling from Luton Airport as seamless as possible. Stop the 1C01 at MH at about 0450, connecting with early flights from Luton via LAP (and early E* in London). I think there is room for a special ticket product in connection with flights from Luton. Could be done via an e-voucher, perhaps bundling in Priority Lane at Luton Airport.
5. Reduce connection times at Leicester onto XC, and ideally accelerate the 40mph trundle from Leicester to BNS. The basic aim here is to improve commutability into Birmingham, which is lousy. People are talking seriously about London-Leicester in the same time, which is more than twice the distance of Leicester to Birmingham!
6. Rejig the timetable with direct services from MH to Derby/Sheffield, and avoid the 45 minute gap between XX29 and XY15 from London
7. Have the 1C92 (0819 from MH) run fast-line from Kettering to Bedford (saving 15-20 minutes), giving an 0930 arrival which facilitates 10am meeting starts in London. It's a particular bugbear of mine which, having just checked, might be resolved from May!
If you suddenly give me £Gazillions, then of course I'd be electrifying, doing a gold-plated Wigston-Syston enhancement, grade separating everything in sight and probably having the Victoria line moved closer to the domestic platforms at St Pancras.