this illustates very well the flaws in the 'complimentary' offering for travel that is not point-to-point (as is air travel). The USP of FC should be comfort and quiet plus catering arrangements that ensure that long distance travelers do not go hungry - and perhaps can delight in good food given that they have not opted for the quicker plane.
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the latter can be achieved by asking the customer to pay for their food - as they would ordinarily (some airlines do provide but the cheaper ones dont) - or by including a voucher in some types of ticket*.
* the bargain hotel prices come without breakfast
I agree StrollerEd. I can't believe how many TOC's want to turn their trains into imitation planes that are slower than the real thing! The real USP of first class rail travel is that it's not a plane!