The business model of LMC was/is very much high quality private hire, tours and corporate.
In reality, what should have been done was buy 5 B11RT's, 5 B11R's as they have.
Then take end of life Lothian service stock, spruce them up and churn them out on school services until each vehicle dies, then replace accordingly. End of Life Lothian vehicles would cost peanuts to transfer between operations, clean them up, run them on schools - this in turn would keep the quiet, growing coach company afloat while it runs empty tourist services.
Over the summers, flog off the ones that survive for pure profit - in school spec, and start again every August, going by fleet renewals. By which point it would be the festival and tourist seasons and the B11R's would earn their keep.
In the winter, when its quiet - run the coaches between the big cities for Christmas markets etc, run uni services at Christmas taking students home - then bring them back in January!