Merseyrail attempting to Canute e-tickets is an interesting position, anyone know why they are trying that?
Merseyrail do accept e-tickets and PRT style tickets without much fuss. This whole situation is them trying to explain to customers who have TOD that they need to visit a ticket office prior to travel, however, they are so insular, they do not realise or appriciate that they need to make a clear distinction here, hence the confusing messaging.
In any event, the reason for the lack of enthusiasm for e-ticketing is because of a number of factors:
1) The concession doesn't receive DfT funding or participate in the DfT led schemes around smart ticketing - therefore the cost of upgrading ticket barriers, inspection devices etc falls on Merseytravel, (not Merseyrail), who does not want to pay when they have their own local ticketing schemes;
2) Merseyrail as a concession operator don't have any "franchise" obligations to introduce this stuff, bearing in mind it was originally let out in 2002 when this stuff was a pipe dream and very futuristic. The next concession is due to be awarded in a couple of years.
3) Almost all ticket offices are staffed first to last train. It is highly political. As a result of people already starting to switch away from these ticket offices, the costs of running them become even more of a basket case - some ticket offices barely sell a single digit number of tickets each hour. Not a single one of them are profitable, i.e. the costs of running them (staffing, utilities infrastructure etc) exceed revenue received, even at the bigger stations. Hence TOD being forced to be done at a ticket office.
You then end up with union issues and bad local press for closing them or changing the role of the staff. I think the PAYG stuff will cause this issue anyway later this year.
Merseytravel isn't going to invest in the necessary technology as per my first point, because to do so means that they're inadvertently eroding the ticket office role that they place significant value on, even further.