National Express Group to be renamed Mobico Group - routeone
National Express Group is to change its name to Mobico Group from early June. It will not affect the company’s customer-facing brands.
www.route-one.net
National Express Group is to change its name to Mobico Group from early June. The shift will not affect the company’s customer-facing brands and the National Express identity will continue to be used in connection with its UK coach network as well as “certain other businesses,” the Group has confirmed.
In announcing the Mobico identity, National Express says that the change “better reflects the Group’s international nature and its diverse range of mobility services.” The new name will be “implemented in a cost-effective way,” it adds.
In addition to the National Express brand in the UK, “significant” names elsewhere will be retained, including Alsa, Durham School Services, Peterman and WeDriveU. No operational or structural changes will be made to the Group or any of its subsidiaries.
We've had some weird re-naming of companies over the years. Now we've got "Mobico"! To me it sounds more like a mobile phone company, rather than a transport group.