I downloaded all 30 major UK train ticket apps and searched for a ticket. Here's my hot takeaways...
They're not all the same, but there are many similarities, resulting from some shared platforms across Train Operators: First Group (x6 apps), Trainline white-label (x6 apps), Govia (OnTrack Retail) (x5 apps)
Those who are challenging the status quo with highly tailored bespoke apps are: C2C, LNER, TfW, Merseyrail, Heathrow Express, Eurostar
I captured over 360 screenshots throughout the Ticket Purchase user journey of every app in case anyone wants to reference them, take a look here:
https://lnkd.in/eruZyBuu
Unique things I loved, in no particular order:
※ Eurostar's destination marketing
※ Merseyrail's Nearest station and Next Trains To
※ London North Eastern Railway's super clean card design with first-price prices.
※ Virgin Trains Ticketing explaining how split ticketing works simply and intuitively.
※ Uber's no-scroll approach to the whole checkout flow. Call-to-action always within reach.
※ Southeastern Railway's line updates visible from the homescreen.
※ Great Northern showing stations having step free access - though it'd be great to combine it with the status of lifts being out of order.
※ Gatwick Express defaulting to common journeys making it quick to see the next departures.
※ Southern Railway's clear call-to-action on the outbound journey results page to buy the ticket and highlighting which is the cheapest fares.
※ Chiltern Railways expanding the outbound results to show live times within the same page.
※ Great Western Railway (GWR) clearly showing whether a seat is reserved or not for each leg, and making it easy to add.
※ Greater Anglia showing the seat availability in each carriage.
※ Transport for Wales indicating which stations are served by TfW trains in the station search results, and soon to include TrawsCymru buses / bus stops too. Also for translating everything into Cymraeg too.
※ TrainPal offering discounts for new customers
※ Omio making it easy to compare Standard Class vs First Class benefits.
Just imagine for a second if we could combine all these amazing features together into one intuitive app so all customers could benefit and we're aren't all spending money to reinvent the wheel 30 times... Great British Railways Transition Team (GBRTT) I'm looking at you...