Isn't the tax take currently higher than ever? And no one votes for more taxes, unless they are only taxes on somebody else.
This is the root of the attitude problem and is a right-wing view.
I am happy for more taxes on myself in return for proper quality public services. I am not the only one. Most voters for left-wing parties will think this way.
Taxes are not evil. Taxes are the contribution we make in a civilised society to ensure the key tenets of that society can be properly maintained. What's evil is people funnelling it off for their own purposes, and that seems to be very much (though not exclusively) a Tory pursuit.
Bus companies haven't withdrawn remunerative routes - why would they ? They want to maximise their revenue. The reality is the number of customers getting on many services was nowhere near enough to make them cover their costs. The likes of Stagecoach will look at a route in the round and maybe run a couple of early / late journeys which are marginal if it works operationally - but there's no gain to running empty buses around.
The Anruf-Sammel-Taxi concept sits in that space - a proven demand responsive transport concept that the Germans have done for years, and much more effective than the VIA schemes which seem to cost a fortune and benefit almost nobody. It means you can have a "bus" in the timetable that costs very little if nobody wants to use it.
But public transport is not seen as a public service by many - it is something to be endured and avoided as much as possible.
Only because it's largely rubbish.
It is possible to get people on-side to it. Virgin Trains was a very popular operation among almost everyone bar enthusiasts. Avanti West Coast by contrast is an utter joke. Is a lot of that the brand? Sure, but why
not have a trusted brand on public transport if it increases usage? And much as I might (quite validly) criticise Merseyrail on relatively minor stuff like cleaning and hard seats on the 777s, people living in posh places like Aughton or Formby don't take the Rangie or the Jag to Liverpool, they go on the train because it's just better. They might drive to the station, but they won't drive into Liverpool, because why would you? Whereas people who live near the dross of a service* that is Northern are more likely to drive, and if all you've got is an Arriva bus service you pretty certainly will.
* Better than it was post-electrification but still sorely lacking.