Hull Trains said:First Hull Trains and First TransPennine Express have joined forces to bring people living on the south bank of the River Humber some great value train fares to and from London.
People can now travel for less from stations across the region into the capital thanks to a new joint ticketing scheme between the two operators. The tickets, which are available from as little as £10 each way, enable travelers from Cleethorpes, Grimsby Town, Habrough, Barnetby and Scunthorpe to buy a through ticket at a cheaper rate to London and back again.
http://www.hulltrains.co.uk/about-us/news/2013/2013/09/south-humber-connections/
These follow on from the "Hull Trains & Northern" launched earlier this year. They seem very keen to continue an apparent run of 8 record breaking months for passenger numbers.
Interestingly they've also added HT&TPE flows for Sheffield and Meadowhall to London, which seem to be pitched at more than the LM&XC fares, and generally similar to the Via Chesterfield EMT fares.