Social class and poor lifestyle stereotyping in TV adverts

[Xenophon PCDGS]

I wonder if the advertising agencies are still perpetuating such imagery on purpose? One recent example seen was the advert for Sun Bingo that features a very large obese female in need of a better lifestyle who only has one target in life which she talks of to all she meets..."Are you going to Bingo".

 

[najaB]

Advertising Rule #1: Know your target market.

 

[PeterC]

"inclusive"?

 

[yorksrob]

There seem to be a number of online gambling adverts which go the other way - i.e.depicting their clientelle as trendy young go-getters, which is more worrying.

 

[Lucan]

You can argue that gambling, even with poor odds (as with all commercially run betting) is a good strategy if it is the only possible way to get out of a poverty trap.

Take the "thought experiment" example of two prison cell mates : A is to be released next day but B is to be hanged. A has a large diamond on him, enough to bribe the guard to release a man, but obviously he has no need to. B has a diamond only a tenth of the size, not enough to bribe the guard. A suggests that B gambles for the large diamond with his small diamond as the stake. If B can pull the cards one-by-one out of a face down shuffled pack in correct order, B will win the large diamond and can then bribe the guard for a release.

The odds against B succeding in randomly pulling 52 cards in the correct order are astronomical; conventionally it is a lousy gamble but as a game strategy it is worthwhile because it is the only chance B has of avoiding hanging. In other words, whether a gamble is worthwhile depends not only on the mathematical odds, but also on the surrounding circumstances. The prisoners' case is an extreme example, but gambling is generally more worthwhile (or perhaps just a bit less illogical) for the poor than for the rich.

The subject of games theory is a fascinating one. But I don't think that the poor are more inclined to gamble because they are familiar with the work of von Neuman on game theory //en.wikipedia.org/wiki/John_von_Neumann#Game_theory, but because they have a gut feeling for it.

 

[61653 HTAFC]

It's The Sun, did you really expect any class?

 

[DarloRich]

Are fat or poor people not allowed to have fun or a day out? God forbid they might enjoy something so proletarian as bingo! The savages.

 

[Xenophon PCDGS]

Are fat or poor people not allowed to have fun or a day out? God forbid they might enjoy something so proletarian as bingo! The savages.

Glad to hear from "a son of the North East", as you may be able to assist with a query. Was the comic called "Viz" published in the North East, as my sons who attended a school where this comic was well read felt one particular part covered two girls of the age and size on the one in the Sun Bingo advert.

Do you think that "Viz" should not have been allowed to poke fun at the two girls?

 

[AlterEgo]

Are fat or poor people not allowed to have fun or a day out? God forbid they might enjoy something so proletarian as bingo! The savages.

Well, quite.

Trainspotting and transport enthusiasm are not particularly "high class" - people in glass houses shouldn't throw stones.

 

[Xenophon PCDGS]

Trainspotting and transport enthusiasm are not particularly "high class" - people in glass houses shouldn't throw stones.

"Enthusiasm" as you so describe in relation to transport matters is not the same as carrying out in-depth professorial historical research into past transport matters. How would you clasify such people as this?

 

[AlterEgo]

"Enthusiasm" as you so describe in relation to transport matters is not the same as carrying out in-depth professorial historical research into past transport matters. How would you classify such people as this?

I haven't a clue what you're on about, sorry.

 

[nlogax]

"Enthusiasm" as you so describe in relation to transport matters is not the same as carrying out in-depth professorial historical research into past transport matters. How would you clasify such people as this?

"Enthusiasts"

 

[Xenophon PCDGS]

"Enthusiasts"

I wonder how many uses for the word "enthusiasm" apply? Does that word signify an attainment of enjoyment?

 

[nlogax]

I wonder how many uses for the word "enthusiasm" apply? Does that word signify an attainment of enjoyment?

I would hope so. I'm not entirely sure there are legions of transport history researchers in it for the money or being forced to do at gunpoint.

Anyway, I'm with @AlterEgo on this - am rapidly losing track..and the will.

 

[DarloRich]

Glad to hear from "a son of the North East", as you may be able to assist with a query. Was the comic called "Viz" published in the North East, as my sons who attended a school where this comic was well read felt one particular part covered two girls of the age and size on the one in the Sun Bingo advert.

Do you think that "Viz" should not have been allowed to poke fun at the two girls?

Viz also extracted the urine out of trainspotters, sexists, alcoholics, student, cockneys, Scottish people, bank of mummy and daddy types, fat women with easy morals, football, the elderly, spoilt children, people with flatulence, the pompous and politicians. Oh and people with enormous testicles.

 

[EM2]

Viz also extracted the urine out of trainspotters, sexists, alcoholics, student, cockneys, Scottish people, bank of mummy and daddy types, fat women with easy morals, football, the elderly, spoilt children, people with flatulence, the pompous and politicians. Oh and people with enormous testicles.

And sharks

 

[61653 HTAFC]

And sharks

Only rubbish ones though.

 

[Waldgrun]

See Below!

 

[Waldgrun]

Only rubbish ones though.

Pathetic!

 

[61653 HTAFC]

Pathetic!

I know... synonyms are one of the great things about the English language.

 

[Howardh]

What would be the TV advert for this forum look like? An lonely old man in a raincoat with a flask sat at the end of a platform logging on?

**hands up I want that gig.......£50 + a butty and I'm yours, Saatchi and Saatchi**

 

[najaB]

What would be the TV advert for this forum look like? An lonely old man in a raincoat with a flask sat at the end of a platform logging on?

I object to that stereotyping.

Raincoat, indeed.