I was thinking more about initiatives such as Stagecoach Gold and First West of England's fare reforms which saw passenger growth. Buses outside London starting getting higher quality interiors long before TfL decided to trial them.The “bus entrepreneur spirit” was always about ripping off passengers and ripping off the taxpayer. Not just Souter and Gloag, Lockhead was the same, so was Moyes.
And that “spirit” of grabbing every penny in dividends, leaving a trail of destruction in your wake and without investing anything back is why the bus industry is in such a poor state now.
The history of the bus industry has always been about privatising profit and nationalising risk. Stagecoach had the begging bowl out during Covid despite the billion or so the owners took out in dividends. I’d have honestly let them go bust.
I hope the industry is changing. It needs to.
I'm not anti-franchising, I just feel that the pro-franchising lobby likes to paint Stagecoach et al as nothing more than profiteering bus barrons, ignoring the decades of innovation and expertise that they represent.