overthewater
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http://www.route-one.net/articles/Marketing/Stagecoach_mulls_brand_change
Stagecoach UK Bus is working on a project to overhaul its brand and livery.
The current beach ball brand is now 17 years old
A number of designs are being contemplated, routeONE understands, some of which are described as quite radical.
The current beach ball logo brand is now 17 years old. The initial concept was by Ray Stenning, and it was heavily modified by Stagecoach before application and launch in 2000. It continued the same red, orange, blue and white theme used on the previous stripes livery.
It is understood that UK Bus wants to pull back on the number of regional and unique liveries now carried by its vehicles, and a groupwide audit of which vehicles carry which liveries is underway.
Says Stagecoach Spokeswoman Lindsay Reid: There is no new livery/ brand decided upon (and there may not be) but there's a project going on to look at our UK Bus brand.