In fact it's perplexing that ALDI now take credit cards - if it keeps their prices lower I'd rather they didn't.
The people most likely to be in Aldi and Lidl- the ones who are struggling to make ends meet- and the ones most likely to be paying by credit card at the end of the month.
ModernRailways said:
I don't think moving our HQ from the South East would be beneficial. If you want the top people then you need to be with other big businesses.
Hmm. Both Asda and Aldi- who are teaching Tesco a lesson or ten about supermarket retailing at the moment- are not headquartered in the south east. Asda's HQ is in Leeds and Aldi's is in Atherstone in Warwickshire.
jonmorris0844 said:
Now Ryanair is reinventing itself, and so will Tesco. And I don't know if setting up in-store bakeries and coffee shops that are sold as family run businesses, as if a local store on the high-street that has nothing to do with Tesco, will work. People saw through it and felt like they were being conned.
I think that depends on how they play it.
A small number of vocal yummy mummies in Crouch End got very angry when they realised Harris and Hoole was owned by Tesco, but that anger hasn't really been repeated elsewhere, even with other H&H branches in places like Amersham or Rickmansworth. And for all the whining the Crouch End H&H is usually rammed. The Euphorium Bakery, for instance, doesn't get any anger at all, and they're still trying to pretend they're a family baker that grew out of a tiny shop on Upper Street. You don't see the anger directed at Giraffe either.
Tesco's main trouble is that they are trying to be everything to everyone, and it doesn't really work- the higher end products make them look expensive, yet the lower end products make them look poor quality. It's very tough to appeal to the sorts of people who routinely shop at Waitrose or Booths if half your store is full of "bargain brands", and it's hard to appeal to those who have defected to Aldi or Asda if half your store is full of premium products at premium prices. Sainsbury's have mostly aimed towards the top end of the market and are doing better as a result (although I personally hate the place, they have Waitrose prices without the quality or customer service to match).
They really need to work out whether they're trying to compete with Waitrose and Booths- and make their shops nicer if they are- or if they're trying to compete with Asda. My local Tesco has a Harris and Hoole and a Euphorium Bakery, both marketed as premium brands (which, in fairness, they are), yet inside the store they're trying to portray themselves as a discounter. It simply doesn't work. They can't be both.
I think they also made a major boo-boo with Clubcard, which was really their one unique selling point (given that Nectar's about as much use as a chocolate teapot). Allowing the double points "promotion" to last so long made it look like a cut when it was removed, doubly so as they justified it as "funding price cuts in store". Clubcard attracts people in to the shop but the cut in points devalued the scheme and pushed people away. Bringing double points back, at a time when Sainsbury are cutting back on Nectar, might be a quick win for them.