aswilliamsuk
Member
- Joined
- 10 Jul 2016
- Messages
- 174
As I recall there was indeed a clause in the sale that ensured the Rosso name remained. How long for I'm not sure, but it clearly works, so why change when not needed?I wonder if there was some clause in the sale that the “Rosso” name had to be kept, as it’s slightly odd it’s been kept even with the same logo (although of course many of the key services now have their own brand) when everything else including now Yorkshire Tiger has been renamed or rebranded over the years.
As for Yorkshire Tiger, it's perhaps unsurprising that the name is going. It was always a low-cost unit, and probably has been even more low-cost with the ongoing cost-cutting and starving of investment at Arriva in the past few years.
A fresh start is absolutely needed, and as someone who grew up in Yorkshire Traction territory south-east of Huddersfield, perhaps Transdev can finally give this unloved corner of the bus world some attention and, crucially, some investment.