I don't know much about trains, except using them, but I am keen on loyalty schemes so when I read East Coast was moving to Nectar I had to start some sort of online protest so that hopefully the general public will realise it's such a poor deal. By Sunday on my
website I hope to have a comparison between EC Rewards and Nectar, showing whether you spend £50 or £5000 a year on rail tickets you'll be worse off under Nectar. I'm trying to get people on Twitter to follow
@SaveECRewards and use the hash tag #SaveEastCoastRewards when appropriate.
I wish I'd discovered this site earlier. Apart from Nectar all the other announcements sounded positive to me but from what I've read here things may be worse that we are expecting. I hadn't realised 'Customer Zones' really meant reducing the counter staff in ticket offices.
However, my personal feeling is that the East Coast booking engine is safe. The Virgin page clearly states "There will be a
rebrand of the existing East Coast website and online booking process". To me that sounds like the existing site will just be rebranded. Remember when the NXEC website changed into East Coast overnight, same functionality, just different look.
A combination of thetrainline.com + Nectar would be enough to scare people away who are used to the convenience of the superior booking engine.
I'm currently researching into options for booking tickets if we can't save East Coast Rewards. So far it seems Virgin West Coast only gives points for Virgin travel, but First Group franchises give points for all travel, so if Nectar is the only option it'll be better to ditch Virgin and book all tickets through First.
They do claim that EC will be the first UK rail franchise that you'll be able to spend Nectar points on, but if you look at the rates for Eurostar and easyJet they only offer the same rate as spending at Sainsbury's and they charge a booking fee higher than average when redeeming points (£10 on Eurostar). In other words being able to spend points is worthless, you might as well redeem them off your shopping.