edwin_m
Veteran Member
https://eu.tcpalm.com/story/news/lo...ightline-become-virgin-trains-usa/2023779002/
Similar sort of arrangement to what has happened with Stagecoach?Brightline will be renamed Virgin Trains USA as part of a new partnership with Richard Branson’s Virgin Group, the railroad announced Friday morning.
Virgin — parent company of Virgin Atlantic airlines and more than 60 media, entertainment and hospitality brands — will become a minority investor in the South Florida passenger railroad, according to Brightline.
But the powerful new affiliation doesn’t come without a cost.
Brightline has been building its brand since 2015, and was on the cusp of bringing its colorful logo across the country with a planned expansion into California and Las Vegas. The railroad will be giving up three years of intense branding efforts in exchange for Virgin's internationally-known name.
The Virgin partnership also carries financial benefits, and could bring a needed infusion of cash to the $4 billion railroad, which began service among Fort Lauderdale, Miami and West Palm Beach earlier this year and plans to begin full Miami-to-Orlando service by 2021.