I don’t think most of us are bothered about what the content is broadcast in, just what is being broadcast in the first place.
I certainly couldn’t give a toss about pay per view sport and what it’s broadcast in.
split from this thread: https://www.railforums.co.uk/threads/bbc-and-itv-quality.226484/
Given that you only start to be able to significantly benefit from the difference between SD and HD once you get to 32" screens, therefore unless you've got a substantial sized TV is likely that you'll not really notice the difference between HD and 4K on the majority of TV sets.
The other thing to remember was that it was a similar evolution from SD to HD, mainly sports and then core content (again Sky taking a significant lead over what the terrestrial channels offered - there was even a time when quite a few of the programs on BBC1 HD weren't in HD), now even the kids channels are in HD.
Football makes sense, as a large screen with UHD allows you to follow more of the match whilst being able to see who's got the ball. The same isn't quite so true of watching (say) bake off when the cakes fill the screen and so you can see the detail you need on a smaller screen.
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