dk1
Veteran Member
Not now, but what about when the TOCs were truly private and had to find a way to make a return for shareholders? The only way to recoup any fixed costs was revenue growth and, with no spare seats on (4-car) XC, hiking fares was the only option.
To be fair BR was prolific at doing this. Internally it was known as pricing passengers off to suppress demand and raising fares to whatever the market would bear.