Just to be clear. i didnt say definitely, i just said it's highly unlikely, as its a totally unnecessary expense.
The companies +£18million in debt, it is no longer a money burning machine, it needs to be a money making machine.
I'd put money on the eVoRa's and the ADL order being the last order for a while too.
Frivolous expenses (+£10k) on Production companies, film crews, directors, actors and producers are irrelevant for a bus company. They dont need that kind of advertising, their biggest advertising is the +700 strong fleet that drive around all day...
The best thing to do would be to drop the West Lothian operation down to 2-3 key routes, focus on the city network and sell off mid life stock that is no longer required/being replaced. Start small, work your way up, which is, ironically what Bright Bus are doing in retaliation.