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Ember: Electric coach service

Sealink

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It will be interesting to see the timetable for the Thurso runs.The X99 doesn't have an early morning trip from Inverness and the Sunday service is sparse..

I wonder if Stagecoach will react like they did when Aaron's of Wick introduced a Wick - Inverness service.

Namely, sold X99 tickets via Megabus £9.99, then removed MegaBus when Aaron's dropped the route.

Ember is obviously a much bigger fish, I honestly can see Stagecoach buying them. Stagecoach hates competition.
 
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Buzby

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Ember is obviously a much bigger fish, I honestly can see Stagecoach buying them. Stagecoach hates competition.
Perhaps so - but there are some patient heavy hitters behind ember with greater financial nous than Stagecoach - it’ll be interesting to see how it all plays out!
 

takno

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Perhaps so - but there are some patient heavy hitters behind ember with greater financial nous than Stagecoach - it’ll be interesting to see how it all plays out!
Agreed. They're a small operation in global terms, but iirc they've raised a fair amount of speculative venture capital. The aim of those investors will be to go big or go home - getting a small payout by selling out to a conventional bus company won't have any appeal at all.
 

GusB

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Ember is obviously a much bigger fish, I honestly can see Stagecoach buying them. Stagecoach hates competition.
That would certainly raise a few eyebrows at the Competition and Markets Authority, considering a) Stagecoach's existing position in the area and b) its significant stake in Scottish Citylink.
 

megabusser

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That would certainly raise a few eyebrows at the Competition and Markets Authority, considering a) Stagecoach's existing position in the area and b) its significant stake in Scottish Citylink.

Isn’t Scottish Citylink now owned by ComfortDelGro?
 

GusB

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This press release implied that CDG bought out Stagecoach a few years ago. Did that not go through? Apologies if veering too off-topic.

That went out of the window when the proposed merger between National Express and Stagecoach fell through. It was discussed here: https://www.railforums.co.uk/threads/stagecoach-takeover-discussion.222545/

Anyway, the exact size of Stagecoach's shareholding is irrelevant. The point is that because Stagecoach already has a significant hold on long distance services in the north of Scotland, plus the fact that it owns over a third of Citylink, it's going to be in a tricky position if it attempted to purchase Ember.and would likely be required to give up certain routes or sell its stake in Citylink.

I'm not saying it could never happen, but it wouldn't be very straightforward..
 

Spsf3232

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That went out of the window when the proposed merger between National Express and Stagecoach fell through. It was discussed here: https://www.railforums.co.uk/threads/stagecoach-takeover-discussion.222545/

Anyway, the exact size of Stagecoach's shareholding is irrelevant. The point is that because Stagecoach already has a significant hold on long distance services in the north of Scotland, plus the fact that it owns over a third of Citylink, it's going to be in a tricky position if it attempted to purchase Ember.and would likely be required to give up certain routes or sell its stake in Citylink.

I'm not saying it could never happen, but it wouldn't be very straightforward..
With Embers ambition to grow and Inverness, Thurso, Skye, Oban and Fort William due to launch soon with future expansions into England also spoken about I can see the express networks being very different in 10 years time.

Ember are already ahead with placing the charging networks needed for electric vehicles well ahead of the big companies and will have a larger fleet of electric vehicles we may just find Ember is in a position to take over other operators simply by getting ahead of others with the transition to electric which is coming no matter what
 

GusB

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With Embers ambition to grow and Inverness, Thurso, Skye, Oban and Fort William due to launch soon with future expansions into England also spoken about I can see the express networks being very different in 10 years time.

Ember are already ahead with placing the charging networks needed for electric vehicles well ahead of the big companies and will have a larger fleet of electric vehicles we may just find Ember is in a position to take over other operators simply by getting ahead of others with the transition to electric which is coming no matter what
I've been going back through the earlier posts in this thread and it's quite remarkable how far Ember has come so far. It hasn't done too badly considering that it started out as a two coach operation. Expansion plans haven't come to fruition as expected (see this post: https://www.railforums.co.uk/threads/ember-electric-coach-service.192935/post-5064552) but the service was launched at a time when the industry, along with every other, was in a difficult position due to the pandemic.

I've yet to try out Ember's offering, but I have recently experienced one of Stagecoach's Yutong TCe12s. They're fine for a reasonably short journey but I honestly wouldn't want to be sitting in one for an Aberdeen to Glasgow trip; the motor noise was too much for me.
 
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Spsf3232

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I've been going back through the earlier posts in this thread and it's quite remarkable how far Ember has come so far. It hasn't done too badly considering that it started out as a two coach operation. Expansion plans haven't come to fruition as expected (see this post: https://www.railforums.co.uk/threads/ember-electric-coach-service.192935/post-5064552) but the service was launched at a time when the industry, along with every other, was in a difficult position due to the pandemic.

I've yet to try out Ember's offering, but I have recently experienced one of Stagecoach's Yutong TCe12s. They're fine for a reasonably short journey but I honestly wouldn't want to be sitting in one for an Aberdeen to Glasgow trip; the motor noise was too much for me.
Watch out in the next few weeks for the expansion with Oban, Fort William, Inverness and Thurso coming up to launch.

Seems to have done extremely well considering other companies having problems with COVID and recruiting and haven't heard a bad thing about drivers work for them
 

Buzby

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I honestly wouldn't want to be sitting in one for an Aberdeen to Glasgow trip; the motor noise was too much for me.
I regularly do - the Aberdeen service is run from Edinburgh, but I do Glasgow to Dundee on both twin and triple-axle Yutongs and have never experienced the issue you complain of. I have sat at the back of noisy diesel Citylink’s so I would suggest anyone sitting adjacent to the power plant might find it noisier than if sitting elsewhere, but the comfort experienced on ember journeys is one I look for to.
 

Buzby

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Is there a difference in noise between the older and newer 2-axle coaches?
The newer ones are quieter still - but that’s not to say the older ones were ’noisy’ in the first place! I usually sit near the front nearside and the passengers are usually noisier than the motors.
 

route101

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I have tried the smaller Yutong's on the Glasgow/Edinburgh to Dundee, they were pretty comfortable. Not tried the bigger coaches, I hope they have better legroom than the Flixbus Yutong's.

I think the Fort William route to Edinburgh will do well in the summer, as the West Highland coach routes needed extra capacity.
 

Jordan Adam

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I've yet to try out Ember's offering, but I have recently experienced one of Stagecoach's Yutong TCe12s. They're fine for a reasonably short journey but I honestly wouldn't want to be sitting in one for an Aberdeen to Glasgow trip; the motor noise was too much for me.
One of the Stagecoach examples has unusual loud motors for some reason, I wonder if that was the one you were on.
 
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I have tried the smaller Yutong's on the Glasgow/Edinburgh to Dundee, they were pretty comfortable. Not tried the bigger coaches, I hope they have better legroom than the Flixbus Yutong's.

I think the Fort William route to Edinburgh will do well in the summer, as the West Highland coach routes needed extra capacity.
GTe14s have great legroom
 

Sealink

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That would certainly raise a few eyebrows at the Competition and Markets Authority, considering a) Stagecoach's existing position in the area and b) its significant stake in Scottish Citylink.

Totally forgot about that. And of course they own megabus, who sell tickets on Citylink services so should have worked it out.

Mind you, megabus is now selling tickets for National Express services and continues to do so for Berry's Coaches.
 
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