The new livery's dark green is awful and doesn't suit the sleek lines of the pendolino, it's an abomination, and that logo belongs in front of an investment bank rather than the side of a train and at stations. Perhaps if the people in charge, like GA, are PR people that happen to run a railway on the side then the logo is appropriate.
Virgin, despite their faults people liked to be vocal on, were a brilliant railway operator and this new operator makes things worse, because they will of course, you will realise we were lucky to have had Virgin back in the day.