Almost looks like BR blue to me!
Caledonian sleeper blue ish!
The triangle was supposedly representing the route in the video (with the hypotenuse following the Euston - Glasgow route).
I'm not sure how the side across the Irish Sea from Holyhead to Glasgow works though!
EDIT.It's supposed to sound fast and forward-thinking, but the way they've done the brand makes me think of a boring office-based company. Avanti would perfectly suit an insurance broker, or some kind of cloud technology company.
I do like the blue, however, although the lopsided orange triangle is a bit bizarre. It's just a pity that they almost certainly won't paint the whole train blue, and will instead leave the carriages primarily in ugly plain white.
But I'm no expert in such things. I hope that the next few years will be full of improvements for this franchise. That is, after all, what matters.
Bearing in mind this is the route more than any other where you can find yourself with a very hefty bill for accidentally getting on the wrong company's train it is not exactly passenger friendly to have a similar colour livery to the other operator.
Then again this is First, it is probably in their business plan to cause such confusion and rake in the resulting on-board premium fares.
Other than that, they are also causing pointless confusion with the branding of LNER's trains and as for the livery....I will just say these things are subjective and that triangle is dreadful.
It looks horrible, and sounds horrible too, if someone said to me "Avanti West Coast" i'd think more of a building society or clothing store, not a railway operator. What happened to First group going back to using proper railway brand names. Even First West Coast would have been better.
It's Midnight Teal, thank you very much!
Two.What do you consider 'proper railway brand names?'
First Group have only brought back one historic name.
Agreed, I think a shield shaped in the Avanti triangle could look good, the logo there looks strange with the text.Front looks strange though, maybe I'm just too used to the virgin shield breaking up the front :P
It's just going to be confused as Coach A. How can people not see this coming?I think the front of the train looks quite smart, and even the logo doesn’t look too bad there.
The dark green/grey/orange combination works really well too I think.
I can’t stand the A on it’s own with the triangle though! Would look far better with the A superimposed over and larger than the triangle in my opinion, in a similar style to how they’ve done the Twitter graphics. Equally, think the livery would look far classier if the whole train was in the grey/green colours.
Broken-down Britain?No, London - Scotland and London - Holyhead.
I guess the other side of the triangle will run across a line built on Boris's new bridge to Ireland via the Isle of Man?
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Where do you guys see the A alone on the train image ?It's just going to be confused as Coach A. How can people not see this coming?
Where do you guys see the A alone on the train image ?
Ah yes I see it, thanks.Their Twitter image and one of the mock-up trains in the video.