I would like to throw an optimistic but cautious outlook into the debate.
Firstly, i agree - heritage railways haven't been doing as strongly as we wished they could be doing - despite countless film companies using them in most historical dramas as a backdrop for anywhere between 1870 till about 1965 or even the revival of the Flying Scotsman hype for the past decade.
From my point of view there are some areas that i think are some factors that haven't helped from my point of view.
1.) Railways failed to capitalize on getting a new generation to appreciate them despite a good few openings appearing. Lets think the legacy of Harry potter is still going strong well over a decade since the Deathly hallows part 2 wrapped up - the sites of Glenfinnan viaduct, Kings X, and standing next to Olton hall are practically places of pilgrimage to those who grew up reading the books. Yet despite a couple of railtours from Olton hall surely it would have been worth sacrificing a Hall class to wear the Hogwarts castle livery and fighting for the rights to host a Harry Potter event at somewhere like the NYMR on September 1st each year?
2.) I think Lawrie from LMM sums it up better than i would ever do
3.) There does seem to be a lack of promotion for heritage railways as opposed to other tourist attractions such as zoos, museums, art galleries etc and its just down to the fact that as there is so much choice of places to go and visit than a steam loco at a heritage railway.
Now for the optimism, i think there is still time to turn it around but i definitely think the focus should be ramped up more than previously to help end the decline in heritage steam. After the work of Youtubers, Tv personalities and 'sighs' Tiktok its been nice to see that the mocking of rail enthusiasts seems to be on a downward trend and geeky hobbies are embraced these days. 10 years ago if you said you liked Warhammer or the Marvel Cinematic universe you also got placed into the 'sad man' category - now after the work that has been put into their areas no one would bat an eyelid if you said you liked any of these interests.
Yeah sure the general public views your average DMU or EMU as an A-B train, nothing more nothing less. However, its great when seeing steam on the mainline is how confused commuters look on at why there is a crowd at the station to then see a steam engine charge through chuffing and making its presence known - steam has caught them off guard from their phones and has brought a sense of wonder of what they just saw pass though.
Personally i think that as we have a wealth of influencers who are passionate about trains, i reckon it would be great if they can help bring awareness of heritage railways as somewhere to visit or to consider volunteering for. For starters, i do like sitting down to watch a Geoff Marshall video and the fact that his videos hit trending on Youtube rather frequently means that many more do. However, i reckon it would be nice as a suggestion if Geoff promotes this video he made along with Tim Dunn with a small message on his Youtube community page tab bringing this up around late February - it could help persuade more people to consider looking into going to visit heritage railways or taking up volunteering.
I admit his content is not my cup of tea but i reckon getting Francis in to help with the #Loveyourrailway campaign this year could be helpful too

. Yes i know, influencers wont save heritage railways from the current state of affairs. However, in the spirit of railway preservation we have to remember the examples that the pioneers set back in the 50s till the mid 70s on finding solutions to challenges faced on their lines. The Ffestiniog looked into ways to getting their Simplex loco running in times of desperation by changing from petrol to diesel and then back again when it suited them, they also went on to run locos for a bit on oil until they converted back to coal. In an age where sourcing coal will be hard for heritage steam as that era is coming to a close, its good that experiments into biocoal are taking place on many lines across the country so that heritage steam can carry on sustainably .
I'm glad that lines like the Tallyllyn like exploring new liveries for their locos like many of the early preservation lines did and i think the new Blue livery suits Talyllyn rather nicely - and tbf i dont mind that the GCR 9f posed in Brunswick green with nameplates in its recent ticket, its the fact it well cared for, was up and running and provided a service on the GCR that mattered and it suited it well.
To finish my rant i would like to end with a quote from a great preservation pioneer, Tom Rolt when he was discussing about Edward Thomas's new Giesl ejector at the time, though it wasn't a success his statement at the time holds weight today.
'Whilst we cherish the railway past on the Talyllyn we are not stubbornly routed in it' Tom Rolt.
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