I booked a Wakefield - London trip recently for 26 February to get there for around 10 - 10:30AM
All the below are supposedly 'advance' fares
07:13 (08:59 arrival) £126.60
07:28 (09:30) £117.10
07:54 (09:54) £117.10
08:29 (10:30) £81.10
Meanwhile 07:47 (10:07 arrival) on Grand Central £44.00
The message from LNER seems to be 'we really don't want anything but business customers on our early morning services'!
They do compete slightly better later in the day but if this trial extends then who knows
As I say quite regularly, a rail ticket has a true value. That value goes beyond the journey from A to B (and back again where applicable). Your rights as a passenger are part of that value, and this really matters when things go wrong. If your LNER service is cancelled there’s another half an hour later that you can board without question. If your Grand Central is cancelled there’s no real world guarantee you’ll actually get to your destination without more financial outlay which you’ll have to fight to get back. The next train might be 4 hours later, or there may not be one until the next day. Is this worth the massive price difference? Likely not but you must take it into account.
I think that I'll start a thread in an appropriate section comparing cost-per-mile across a number of countries.
I’d be surprised if there isn’t one already.
LNER meanwhile would like £192.80. Though I admit that those prices aren't effected by this trial as the SSS would not have been valid then anyway.
But are they unaffected?
If an advance ticket where the SSS would have been valid is now £125 then this might make people go for the earlier train (where an SSS wouldn’t have been valid) as advances are ‘only’ £145. This uses up limited quota on the earlier train meaning you end up with only the SOS left. So the fact there are no advances left on an early train MAY well have been affected by the price increase later in the day.
I guess if you had the option of £87 or £192 then you’d leave it an hour and pay £87, if the options are £130 and £150 you might consider for example the extra time in London to be worth £20 extra, but wouldn’t consider it worth over £100 extra.