'South Western Railway' - branding (discussion)

[Suraggu]

Take away what that company is related to and it changes everything:

South West
East Midlands
Virgin
British
Thames

I don't rate the new livery that much. The whole brand yes, but the livery, not quite.
While I quite like the angle of the yellow (sort of makes it look a little streamlined?), I am sad they have decided to include the yellow all together.

But then I NEVER liked the "toy town" Stagecoach livery...

The question really is where did that awful picture come from? I don't think I know any smart phone or camera that isn't 10+ years old that is capable of taking such a photo.

The picture originally came from a brochure in the SWR welcome pack to all staff.

 

[antharro]

I don't mind the new livery, but I don't really like too much white on trains - it gets grubby a lot faster and looks worse because it's so much more obvious. I wonder if they'll have separate liveries for different types of route as SWT did. Guess we'll have to find out!

 

[A Challenge]

I hope they do keep a different livery approach like SWT did. I also don't like the new train in the photo looks, this (taken from Eagle Radio) looks nicer, though hope the boards expand from SWR to South Western Railway at some point!

 

[AlexNL]

hope the boards expand from SWR to South Western Railway at some point!

My guess is that the SWR name is too long for the PIS systems to display (especially on the portrait mode displays), and thus is abbreviated. The same happens with GWR as well as Virgin Trains East Coast (printed as 'Virgin Trains EC').

 

[387star]

My guess is that the SWR name is too long for the PIS systems to display (especially on the portrait mode displays), and thus is abbreviated. The same happens with GWR as well as Virgin Trains East Coast (printed as 'Virgin Trains EC').

regarding GWR At Southern operated stations the PIS doesn't announce the 'GWR' at all merely as 'service'

 

[F Great Eastern]

My guess is that the SWR name is too long for the PIS systems to display (especially on the portrait mode displays), and thus is abbreviated. The same happens with GWR as well as Virgin Trains East Coast (printed as 'Virgin Trains EC').

I reckon so, because when GA was AGA it was written:
AbellioGreaterAnglia
and it took up all the space so they couldn't put spaces in.

 

[Suraggu]

South Western Railway logo branded 5870 & 5864 are allocated to 2H01 05:12 Waterloo to Sheppeton.

 

[randompixel]

Do we know anything about the 450/444 refreshes at this time? Having been on a couple of 345's recently I've loved the less harsh lighting package they have and was wondering if lighting would be considered on any refresh of the Desiros?

 

[Driver@swt]

Do we know anything about the 450/444 refreshes at this time? Having been on a couple of 345's recently I've loved the less harsh lighting package they have and was wondering if lighting would be considered on any refresh of the Desiros?

First new colour 444 in Waterloo on Monday 4th September at 11.
First 707s in proper service on Tuesday, Windsors all day.

 

[dp21]

First new colour 444 in Waterloo on Monday 4th September at 11.
First 707s in proper service on Tuesday, Windsors all day.

Do you know if the 444 is getting a repaint or vinyl? If the former I'd be interested to know if this is getting done down in Bournemouth as when I spent some time with SWT a couple of years ago they were bidding for the work after completing the 455s.

 

[pompeyfan]

The 444 can be seen through the windows at Northam depot if there's nothing on the reception line. It appears done now from quick glimpses I've seen. I believe it is a blue base coat (same colour as the sole bar) and white vinyl.

 

[Mainline421]

Posted to WRGEN earlier today by "The Basingstoker"

South Western Railways Launch at London Waterloo. Featuring 444040 in the new SWR livery.

Sunday 03/09/17

5Z40 STP 21:35 Northam C.S.D. to Wimbledon Park Depot Sdgs

Northam C.S.D. 2135
Northam Sig. E842 2141-2150
Northam Jn 2151
St Denys 2152
Southampton Airport Parkwy 2155
Eastleigh 2157
Shawford 2200
Winchester 2202
Wallers Ash Loop 2207
Worting Jn 2215
Basingstoke 2219
Fleet 2235
Farnborough (Main) 2241
Woking Jn 2247
Woking 2248-2250
Weybridge 2259
Hampton Court Jn. 2304
Surbiton 2305
New Malden 2307
Wimbledon West Jn 2313
Wimbledon 2314
Wimbledon Park C.S.D. 2315-2315
Wimbledon Park Depot Sdgs 2328

Monday 04/09/17

3Z00 10:56 Wimbledon Park Depot Sdgs to London Waterloo

Wimbledon Park Depot Sdgs 1056
Wimbledon Park C.S.D. 1113-1114
Wimbledon Park 1116
East Putney 1120
Point Pleasant Jn 1124
Clapham Junction 1127
West London Jn 1129
Queenstown Rd.(Battersea) 1129
Nine Elms Jn 1130
London Waterloo 1137
Booked for platform 21.

3Z01 12:42 London Waterloo to Northam C.S.D.

London Waterloo 1242
Nine Elms Jn 1248
Queenstown Rd.(Battersea) 1249
Clapham Junction 1251
Barnes 1255
Richmond 1301
Twickenham 1306
Whitton Jn 1308
Feltham Jn 1309
Feltham 1310
Staines 1318
Virginia Water 1328
Addlestone Jn 1339
Byfleet & New Haw 1356
Woking 1402-1404
Woking Jn 1405
Pirbright Jn 1411
Farnborough (Main) 1417
Fleet 1423
Basingstoke 1434
Worting Jn 1438
Wallers Ash Loop 1448-1503
Winchester 1510
Shawford Jn 1512
Eastleigh 1515
St Denys 1522
Northam Depot Recept Line 1525
Northam C.S.D. 1540

Ta Sam S

 

[SpacePhoenix]

The 444 can be seen through the windows at Northam depot if there's nothing on the reception line. It appears done now from quick glimpses I've seen. I believe it is a blue base coat (same colour as the sole bar) and white vinyl.

Is it the same livery as the picture from that welcome pack? If it's not, could SWR be going to introduce a 3rd livery for their metro "ex red" routes or will they still with the 2 liveries?

 

[pompeyfan]

Is it the same livery as the picture from that welcome pack? If it's not, could SWR be going to introduce a 3rd livery for their metro "ex red" routes or will they still with the 2 liveries?

It appears similar to the welcome pack, but look more vivid in real life compared to the welcome pack (possibly the paper in the welcome pack didn't do the colours justice).

I'm under the impression it'll be 1 paint job on all stock.

 

[dp21]

Is 444040 the unit which is named "South Western Railway"?

It would be a shame if not as that would be a missed opportunity!

Anyone know if this is an actual repaint (aside from the inevitable vinyl details) and if so where they're being resprayed?

Cheers.

 

[swt_passenger]

Is 444040 the unit which is named "South Western Railway"?

No, 444038 is the anachronistically named unit, it still carried the name a few days ago.

 

[Kite159]

Is 444040 the unit which is named "South Western Railway"?

It would be a shame if not as that would be a missed opportunity!

Anyone know if this is an actual repaint (aside from the inevitable vinyl details) and if so where they're being resprayed?

Cheers.

Agreed, a missed trick by not using 444038

A clever move using platform 21, as it allows the media event to go on without affecting the rest of the station. I can't wait to see pictures of what the new colours will look like.

 

[pompeyfan]

The 444 can be seen through the windows at Northam depot if there's nothing on the reception line. It appears done now from quick glimpses I've seen. I believe it is a blue base coat (same colour as the sole bar) and white vinyl.

Is 444040 the unit which is named "South Western Railway"?

It would be a shame if not as that would be a missed opportunity!

Anyone know if this is an actual repaint (aside from the inevitable vinyl details) and if so where they're being resprayed?

Cheers.

See post #141 from above

 

[JaJaWa]

See post #141 from above

http://www.railforums.co.uk/showpost.php?p=3096699&postcount=142

 

[Mike Machin]

Living just outside Winchester, I have seen the rebranded 444 within the last hour and it looks just as good as I thought it would - so much more on-trend with contemporary graphic design, it certainly makes the old SWT branding look very dated indeed!

 

[mushroomchow]

Living just outside Winchester, I have seen the rebranded 444 within the last hour and it looks just as good as I thought it would - so much more on-trend with contemporary graphic design, it certainly makes the old SWT branding look very dated indeed!

Any pictures available? I'm going to reserve judgement until I see it, if "contemporary design" means anything like the jaundiced tellytubby livery proposed for the West Midlands franchise.

 

[swt_passenger]

Any pictures available? I'm going to reserve judgement until I see it, if "contemporary design" means anything like the jaundiced tellytubby livery proposed for the West Midlands franchise.

They are in the parallel thread about SWR train livery:

http://www.railforums.co.uk/showthread.php?t=152252&page=5

I thought it was a bit unnecessary to have two separate threads, but what do I know...

There are other discussions and pics in the general discussions SWR franchise thread as well now, as you'd also expect:

http://www.railforums.co.uk/showthread.php?t=123105&page=204

 

[simple simon]

I've placed a still image photo plus a link to a video of this train in the photography board.

Simon

 

[61653 HTAFC]

I've placed a still image photo plus a link to a video of this train in the photography board.

Simon

You always manage to produce simple and effective videos without resorting to lots of whistles and bells- well played!

It appears that the background silver has a diagonal lines effect with sections of either darker or matt-finish, rather than a solid "fill" of uniform silver. Is that the case or are my eyes deceiving me?

If so, I can't decide whether it's a good or a bad thing!

 

[route101]

Makes it look like a TPE 350 more so .

 

[TT-ONR-NRN]

I've placed a still image photo plus a link to a video of this train in the photography board.

Simon

Oh my gosh you're @citytransportinfo! Wow!

 

[xc170]

I like this livery, but it would look better if the dark gray also formed a window band to hide the uneven window spacing on the 444s...

 

[BestWestern]

Living just outside Winchester, I have seen the rebranded 444 within the last hour and it looks just as good as I thought it would - so much more on-trend with contemporary graphic design, it certainly makes the old SWT branding look very dated indeed!

Personal taste is very highly subjective!

 

[fairysdad]

I like this livery, but it would look better if the dark gray also formed a window band to hide the uneven window spacing on the 444s...

I had no idea until I saw the pictures of the new livery that a 444 had uneven window spacing!

 

[Bletchleyite]

I had no idea until I saw the pictures of the new livery that a 444 had uneven window spacing!

Window bands are good at hiding things like that. Even 350s have two or possibly three sizes of window, though they aren't quite as ridiculous as 185s.