Silver Cobra
Member
For the fact that I work for them, I do the bulk of my shopping at Asda. The combination of my colleague discount and the recently-introduced Asda Rewards scheme make shopping there pretty economical, even being on par with and/or surpassing Aldi and Lidl in many cases. Though mentioning those two, I also shop in both of them for some particular items that my Asda store either doesn't sell or is more expensive for even considering my colleague discount (shows I don't have complete blinded loyalty to my employer
). One particular feature of the Lidl that opened up last year in Biggleswade that I really like is their in-store bakery. Their baked goods are so nice and the prices are fantastic. For example, their in-store-baked all-butter croissants at 45p each massively trump Morrisons' 39p offering in terms of taste and size, and are just as good as and far cheaper than those offered by Sainsbury's (85p each IIRC) and Co-op (at least 85p each as well, but it's been too long since I last shopped in one).
Ironically the nearest supermarket to where I live is Morrisons. However, like has been mentioned in this thread already, their recent price hikes across most ranges have put me off shopping with them other than for the odd item or two. I've also spoken to local residents who feel that, despite the store going through quite a big overhaul recently, the experience shopping there has massively gone downhill.

Ironically the nearest supermarket to where I live is Morrisons. However, like has been mentioned in this thread already, their recent price hikes across most ranges have put me off shopping with them other than for the odd item or two. I've also spoken to local residents who feel that, despite the store going through quite a big overhaul recently, the experience shopping there has massively gone downhill.