GusB
Established Member
I'm getting more and more fed up with my local Sainsbury having one price displayed on the shelf and the bar code showing a different one. Have complained to store managers a couple of times but it still occurs on a regular basis
It was always drummed into us that an offence was being committed if an item scanned at a higher price than that advertised on the shelf edge ticket (SET) and that Trading Standards would take a dim view. I can't remember how much the store could potentially fined if they were prosecuted, but it I recall that it was a fairly eye-watering amount 30 years ago.Asda used to give you the product if that happened, no idea if they do not.
A report to trading standards should stop this.
How the retailer deals with an incorrectly priced item seems to vary. There's no obligation to sell the item at the lower price and it can be withdrawn from sale completely. From experience, staff at the customer service desk would be expected to use their discretion. Refunding the difference between the price charged and the price advertised, along with an apology, is often enough to satisfy most customers; however, if they're of the "I know my rights" type, it's probably better to let them have it free of charge. It will depend on a combination of company policy, the disposition of the customer you're dealing with and how big the difference between the prices actually is. If the shelf ticket says £5 and the product is an expensive bottle of single malt whisky that actually costs £40 (to use an extreme example) you'll want to immediately remove that product from sale until the pricing issue is resolved; you may end up with one or two very lucky customers in the meantime.
Going back to my Safeway days, in most cases where I've issued refunds for what seemed to be incorrectly priced items, the shelf edge ticket has matched the actual price charged. Sometimes a point-of-sale promotional sign either hadn't been removed when a promotion ended, or it was incorrectly replaced on the shelf (sometimes the signs get knocked off the shelf and kicked under the shelving, only to reappear a few days later). In those cases the promotion end date was clearly marked on the signage; while we were legally covered, it was always better honour the expired offer.
Our managers were very strict about getting prices right. Price changes happened overnight between Sunday and Monday and the store admin team did a weekly night shift (I was often asked to assist them - good money on a bank holiday weekend), with most promotions changing every 4 weeks. Any SETs that had been replaced were left in a vertical position until someone had been round to do a price check. If the gadget confirmed the price on the ticket, it was turned round to its normal position; if the two figures differed, the SET would be left and the gadget would generate a report that the admin manager would pick up. This all happened before the shop opened at 8am on Monday.
I wonder if this attention to detail has been lost in the rush to de-staff supermarkets. Perhaps the prospect of legal action from Trading Standards isn't enough of a financial threat compared to the amount that the supermarkets are saving.