I disagree that the EC colours are worn out. The 91+MKIV's are painted in a base grey colour with EC purple stickers which can be easily removed. I suspect the base grey will form the base of Virgin's livery.
The HST's (with one exception iirc) have the NXEC white as the base.
I just noticed some of there trains need a good clean. Looks like they atleast need a repaint.
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The East Coast fleet will be wholly replaced by a new fleet of trains in 3-4 years time anyway. At which point Sir Richard can step up and claim that he has single handedly revolutionised the travelling experience on the East Coast despite it being written into the franchise whoever happened to win it.
Virgin is a strong brand that is (generally) more popularly perceived amongst the general public than Stagecoach.
Will these new trains better than what the West Coast line has? Does he plan to add new trains to that aswell?